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2014 Text4baby State Enrollment Contest

National, state, and local Text4baby partners nationwide will participate in the 2014 Text4baby State Enrollment Contest. The contest was established in 2011 and grew out of the enthusiasm of Text4baby partners like you promoting Text4baby as a valuable health resource for women and families.

 

 

About the Contest

The contest will run from May 11 to November 1, 2014.  During this time, states will compete  to enroll as many participants as possible in the service. All 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands are eligible to compete.

Timeline

Throughout the contest, states with the highest Text4baby enrollment over seven days will be identified as the Weekly Winners in Text4baby Tuesday. The states that enroll  the most users (as a proportion of live births in their state) between May 11 and November 1, 2014 will be the overall contest winners. 

Metrics

The population-adjusted rate of NEW Text4baby enrollment (enrollment just during the Contest Period) using 2012 live birth data from CDC (the most recently available data for all states) to approximate the number of NEW pregnancies and NEW infants for each state, will be used to determine winners of the 2014 Text4baby State Enrollment Contest.

We have three groups of states and members of each group competing against one another. The groups have been determined based on the overall distribution of 2012 live births with the goal of having states with similar numbers of estimated NEW pregnancies and NEW infants competing against each other. The Large State Category includes all states with live births in the upper quartile (highest 25%). The Medium State Category includes all states with live births in the middle 50%. The Small State Category includes all states with live births in the lower quartile (lowest 25%).

 

1)    Small State Category: States with the lowest number of live births:

WV, HI, ME, NH, MT, SD, DE, RI, AK, DC, ND, WY, VT

 

2)   Medium State Category: States with live births in between:

IN, AZ, TN, MO, MD, MA, WI, MN, CO, LA, AL, SC, KY, OK, UT, OR, PR, MS, KS, AR, IA, CT, NV, NM, NE, ID

 

3)   Large State Category: States with the highest number of live births:

CA, TX, NY, FL, IL, PA, OH, GA, NC, MI, NJ, VA, WA

This approach balances the distribution of live births and provides states with the fairest possible opportunity to win, given the wide variation in live birth rates across the country.

Contest Launch

The official launch of the 2014 Text4baby State Enrollment Contest will take place on May 11, 2014.

Resources

Text4baby Press Release Template 

2014 Contest Guidelines

TV PSAs

Radio PSAs

Sample Social Media Posts

TEAM Text4baby

 
Read about the 2013 Text4baby State Enrollment Contest winners:

 

Winners of the 2013 Text4baby State Enrollment Contest. From left: Anna Stein, Legal Specialist, Division of Public Health, NC; Ashley Miller, Chronic Disease Epidemiologist, South Dakota Department of Health; Sarah Ingersoll, Former Text4baby Director; Lynda Lehing, Section Chief, Hospital Data, Arkansas Department of Health; Cindy Schaefering, President, Arkansas Public Health Association; Dr. Appathurai Balamurugan, Medical Director for the Chronic Disease, Prevention and Control Branch, Arkansas Department of Health; LaTonya Bynum, member of the Arkansas Student Public Health Organization

Winners of the 2013 Text4baby State Enrollment Contest. From left: Anna Stein, Legal Specialist, Division of Public Health, NC; Ashley Miller, Chronic Disease Epidemiologist, South Dakota Department of Health; Sarah Ingersoll, Former Text4baby Director; Lynda Lehing, Section Chief, Hospital Data, Arkansas Department of Health; Cindy Schaefering, President, Arkansas Public Health Association; Dr. Appathurai Balamurugan, Medical Director for the Chronic Disease, Prevention and Control Branch, Arkansas Department of Health; LaTonya Bynum, member of the Arkansas Student Public Health Organization

 

North Carolina partners, including the North Carolina Department of Health and Human Services, and the North Carolina Healthy Start Foundation, won the large state category by enrolling 4,882 new women during the contest period. Between July and August 2013, North Carolina partners paid for text4baby television advertisement airings throughout the state on cable stations in major city markets. These advertisements and other promotional efforts resulted in thousands of local women signing up for text4baby’s free health and safety messages. Read the full case study here.

 

Arkansas led throughout the contest because of an innovative media campaign with press releases, billboards, and a media tour; and the grassroots efforts of local African-American sororities in the SISTERS United program who hosted text4baby awareness events for local women, including baby showers, vigils and community events. These diverse efforts helped connect 1,938 new Arkansas women to text4baby’s valuable health and safety information throughout the contest. Read the full case study here.

 

2012 winner South Dakota rose to the top again in 2013. The state’s keys to victory included the South Dakota Department of Health providing text4baby information, posters, and tearpads to WIC offices, hospitals, domestic violence shelters, providers, and organizations across the state. These strategies helped spread the word about text4baby statewide and enroll 525 new women. Read the full case study here.