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Health Plan Partner Spotlights

This page includes the full list of Partner Spotlights, featured in Text4baby Tuesday, for health plan partners. Read on for some great promotional ideas!

7/8/14- Medica
Medica has been a strong supporter of Text4baby since 2010, and through outreach efforts, has helped bring more moms to Text4baby. They promote the service through various member and provider resources, in publications, at health fairs, and on the Medica Facebook page. Information plus an enrollment button for Text4baby can be found on the Medica website in the Healthy Pregnancy Program section. Medica also encourages expectant Medica employees to enroll in Text4baby through their internal intranet site, newsletters and presentations. Research has shown that health plans contribute to over 11% of referrals to Text4baby.  We greatly appreciate our health plan partners! 
9/3/13- CenCal Health
CenCal Health, a Medicaid health plan with approximately 100,000 members in California and a provider network of more than 1,300, has been a strong text4baby partner over the past few years. CenCal Health has promoted text4baby at a sponsored event with Congresswoman Lois Capps and at health fairs. They provided co-branded materials for network physicians to post in their offices and in the Provider Bulletin newsletter. CenCal also added the English and Spanish enrollment buttons to their website and highlighted text4baby on Facebook. Thank you CenCal Health for all of your efforts to spread the word about text4baby to moms.
3/12/13- Meridian Health Plan
Meridian Health Plan is proud to partner with text4baby as a part of its mission to continuously improve the quality of care in underserved communities. Activity includes text4baby promotion through its website, emails, targeted member mailings, and referral to expectant and new mothers. Through text4baby and other preventative care initiatives, Meridian Health Plan has consistently shown excellent performance in maternity outcomes that lead to healthy mothers and babies. 
 
Thank you to Meridian Health Plan for your continued support of text4baby!
1/29/13- MAXIMUS
MAXIMUS is an international enrollment broker, a contracted entity that assists individuals in selecting and enrolling with a managed care organization (MCO). MAXIMUS provides services to strengthen communities through state, federal, and local government partnerships, including Medicaid enrollment assistance, child care support, WIC counseling, health insurance exchanges, and workforce solutions. As a text4baby partner, MAXIMUS promotes the service through outreach and home visits to pregnant women who have applied for Medicaid and need help enrolling into a health plan. MAXIMUS educates them about their health care options and highlights the benefits of text4baby. MAXIMUS also distributes information about text4baby at community events and conferences – across Texas. Thank you MAXIMUS for your contributions to text4baby’s success! 

 

7/10/12- EmblemHealth

EmblemHealth, through its companies Group Health Incorporated (GHI) and HIP Health Plan of New York (HIP), provides quality health care coverage and administrative services to more than 2.8 million members. A proud text4baby partner since 2010, EmblemHealth uses a variety of strategies to get the word out about the service to its members. This includes placing flyers in Prenatal and Welcome Home Kits, adding the text4baby web enrollment button on the EmblemHealth and Healthy Beginnings PATH webpages, and encouraging nurse case managers to recommend text4baby when counseling members facing high-risk pregnancy. According to EmblemHealth, “Text4baby is an innovative program that supports all the educational components of our Healthy Beginnings PATH program. We are pleased to encourage our members to enroll.” Thanks to EmblemHealth for continued support and promotion of text4baby!

5/8/12- CIGNA

CIGNA, a global health service company, is promoting text4baby through their Healthy Pregnancies, Healthy Babies® program and through CIGNA's 24-hour health information line and the web button on myCIGNA.com, a personalized website for those enrolled in the health plan. Members are already using the button to register for text4baby. Thank you, CIGNA, for working collaboratively to help bring important health information to pregnant women!

3/27/12- BCBS
Blue Cross Blue Shield of Massachusetts (BCBSMA) sent out a press release in January promoting mobile programs and online resources available to members to promote their success keeping their New Year's Resolutions. BCBSMA promoted text4baby in the release, which was distributed to news outlets across the country, and spoke with members of the press to reinforce their commitment to text4baby promotion. Text4baby is also promoted through their Living Healthy Babies program. BCBSMA is the largest private health plan in Massachusetts with nearly with 2.8 million members.
1/3/12- Capital District Physicians' Health Plan, Inc.
Capital District Physicians' Health Plan, Inc. (CDPHP®), located in Albany, N.Y., was founded in 1984 and has grown to serve 378,000 members in 24 counties in New York state. Since partnering with the text4baby program in 2010, CDPHP has directly promoted the service to 5,300 expecting women and educated an even larger number of members. CDPHP has proudly promoted text4baby on the CDPHP website, through trimester-targeted member outreach mailings and phone calls, in provider and member newsletters, and in member benefit brochures. CDPHP has also created co-branded flyers for distribution at health fairs, wellness classes, and provider offices, and customized posters on display in a variety of settings. Members engaged in case management services also receive text4baby materials and education on its many benefits. Thank you to CHPHP for all your great work promoting text4baby!
12/13/11– Family Access to Medical Insurance Security
Virginia’s Health Insurance Program, FAMIS (Family Access to Medical Insurance Security) has already started to employ one of our new digital tools in creative ways! After unveiling their new Facebook page in November, this past Friday FAMIS posted the recently launched text4baby web enrollment button. Concurrently, they included text4baby within the rolling banner highlights on their website. FAMIS has also showcased and included links to the new text4baby TV PSAs Belly to Belly and Baby Pictures on their site. We applaud their efforts and strongly encourage partners to similarly take advantage of our digital and media tools to promote text4baby through your social media community!
11/29/11– Blue Cross and Blue Shield of Louisiana
Blue Cross and Blue Shield of Louisiana, the state’s oldest and largest health insurer, is using a variety of methods to spread the word about the benefits of text4baby. Since announcing the partnership in September 2011, Blue Cross has promoted the service on the homepage of its website; in the media via a press release and public service announcements; with articles in its weekly and monthly stakeholder newsletters; through social media outlets such as Facebook, Twitter and YouTube; and with web advertising and on-hold messages. The company also encourages doctors who specialize in women’s and infants’ health to promote the service to their patients by providing them with fliers, posters and tear pads. Through its efforts, Blue Cross and Blue Shield of Louisiana has informed people across the state about text4baby and continues to look for new ways to promote the program. For more information about Blue Cross and Blue Shield of Louisiana's activities, click here.
10/11/11– Amerigroup

Amerigroup is a Medicaid managed care company headquartered in Virginia Beach, and is an active and proud partner of the text4baby program. Since signing on as an outreach partner in 2010, Amerigroup has promoted text4baby to its nearly 2 million members nationwide in a number of ways. Most notably, Amerigroup included text4bay information in its member brochure Having a Healthy Baby and distributed it  as part of a prenatal packet to all pregnant Amerigroup members. Amerigroup also has included recorded information about text4baby on their telephone hold message, and each of the 11 Amerigroup state health plans promotes text4baby to its members during case management services. Thank you to Amerigroup for helping to get the word out about text4baby!

8/2/11– Medica

Medica, a health insurance company headquartered in Minneapolis, Minnesota and active in the Upper Midwest, is a proud supporter of text4baby. Medica has spread the word about the service to its 1.6 million members in multiple ways, including through press releases, provider and member newsletters, their Healthy Pregnancy Program’s Web site and on their Facebook page, www.facebook.com/Nurturing2.  Medica also includes text4baby information in all introductory Healthy Pregnancy Program mailings for pregnant members and promotes the program during member contacts. Text4baby has been promoted internally to Medica employees through the employee webpage, newsletters, and presentations. Thank you to Medica for helping to get the word out about text4baby!

6/21/11– Hudson Health Plan

Hudson Health Plan, a text4baby health plan partner based in Tarrytown, NY, is a great example of how text4baby can be integrated into health plan promotion to members to encourage enrollment. Hudson includes information on text4baby in their member and provider newsletter, as well as through their social media outlets. Posters and fliers are distributed at network clinics, and text4baby has been fully integrated into their existing maternal care program, Mommy & Me.  Once a pregnant member is identified, she is interviewed to determine if she is a high-risk pregnancy.  That member then receives a welcome packet that includes information on text4baby, as well as follow-up with additional information 6 months and then 8 months into the pregnancy.  Upon delivery, Hudson encourages the mother to continue to use text4baby through the baby’s first year of life. Says Lillian Jimenez, Clinical Member Outreach Coordinator, "Feedback has been great and our members feel that the messages are informational and timely based on where they are in their pregnancy or following birth, answering questions that they often didn't even know to ask! "

11/30/10– ODS

ODS, an Oregon-based medical and dental insurance provider, is helping to spread the word about text4baby. They have highlighted the program in several newsletters and promoted the service to various employer groups both in person and via email. ODS is telling their pregnant members about text4baby and reaching out to providers with information. In 2011, ODS will publicize text4baby in a special mailing to English- and Spanish-speaking pregnant women enrolled in the Medicaid Oregon Health Plan.

9/14/10– Health Net, Inc.

Health Net, Inc., a managed health care company, is utilizing a wide array of communications strategies to enroll text4baby users. Health Net of California, Arizona, Oregon and Tricare (Health Net Federal Services) kicked off their text4baby promotion with press releases in English and Spanish sent over the Latino and National Circuit business wire. The press releases generated radio interviews on public news service stations in both Arizona and Illinois! They've posted information on their website and distributed newsletters to nearly 12,000 health care providers and over 170,000 commercial members. Finally, the State Health Program sent over 5,000 Spanish and English flyers to community workers in California for distribution at community events, solution centers and medical sites. Thanks, Health Net!

8/17/10- Independent Health

Independent Health, a health plan partner serving eight counties in Western New York, is creatively reaching out to its network of members through a variety of strategies. They are mailing information about text4baby to over 10,000 pregnant members, spreading the word through their home visiting program, and distributing materials to patients in their Buffalo clinics. Throughout Fall 2010, Independent Health will also be promoting text4baby on their website at www.independenthealth.com.

8/03/10- Blue Shield of California

Blue Shield of California will promote text4baby through its Prenatal Education program, which provides expectant and new mothers with helpful information about prenatal and postpartum care.  They will include a text4baby flyer in a packet of prenatal and post-delivery educational materials.  The non-profit health plan will also encourage members to sign up for text4baby through its web site and High-Risk Maternity program.  Additionally, text4baby will be promoted to Blue Shield’s 4,800+ employees through the company’s plasma TVs, intranet and employee wellness program, Wellvolution. For more information on Blue Shield of California and their text4baby partnership, read the full press release.

6/8/10- MaineCare

Text4baby partner MaineCare, the Medicaid administrator for the State of Maine, recently published a blurb about text4baby in their newsletter, which reaches 216,000 distinct members by mail and will also be available in the 16 eligibility offices around the State as well as other State agencies. In addition, MaineCare will be adding a voice message about text4baby to a series of messages that members hear when they call the Member Services phone number and are placed on hold. This line receives about 10,000 calls a month and text4baby will be the “message of the day” indefinitely.

3/9/10- Alameda Alliance for Health

Alameda Alliance for Health (AAH), a Medicaid managed care plan covering approximately 2500 pregnant women and new moms per year, is promoting the text4baby program to their newly pregnant members. AAH is disseminating text4baby flyers as part of the materials they distribute to pregnant women. AAH is also collaborating with the Perinatal Community Forum, a county-wide collaborative consisting of perinatal providers and public health department programs, to share resources and partner on interventions that address disparities in poor birth outcomes in Alameda County.
 

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