Local Partner Best Practices

George Washington University

A multi-faceted volunteer campaign was spearheaded by the George Washington University to distribute information about text4baby to the local community.

Finney County Community Health Coalition

A text4baby promotional slide was shown prior to the main feature at a local movie theater by Finney County Community Health Coalition in Kansas. This turned out to be a cost-effective way to obtain widespread community awareness.

Smart Beginnings of Martinsville-Henry County

Smart Beginnings of Martinsville-Henry County created six text4baby billboards to promote the service in a wide-spread effort throughout the southwestern region of Virginia. By using zip code data, it was apparent that the billboards made a significant difference in enrollment in the specific areas where the billboards were placed.