State Partner Spotlights
This page includes partner spotlights about state organizations featured in Text4baby Tuesday. Read on for some great promotional ideas!
4/19/2016 - Increasing Enrollment through Medicaid in California
From February 2016 through March 2016, Text4baby implemented an innovative enrollment strategy with California's Medicaid Agency, Medi-Cal, to increase Text4baby enrollment in the Medicaid population. Text4baby sent opt-in message invitations to Medi-Cal beneficiaries across the state, resulting in 4,229 new Text4baby enrollees and a 273% increase in monthly enrollment overall. Way to go California!
6/9/2015 - WIC Helps Florida Lead the State Enrollment Contest
The Florida Department of Health in Miami-Dade, WIC and Nutrition Program has led a two month effort to engage moms at its various clinics and encourage them to sign up for the Text4baby service. The leadership and staff participated in a two month competition to see which WIC site could enroll the highest number of moms, in exchange for bragging rights, accolades from their colleagues, and a sweet treat celebration - think ice cream, cake, sprinkles, and fun. Moms were informed about the Text4baby service and encouraged to enroll, while benefiting from some beautiful collateral materials produced thorough a separate partnership between the Florida Department of Health and the Ounce of Prevention Fund of Florida. Over the 8 week period, over 1,700 enrollments can be likely attributed to the Miami-Dade WIC campaign. The percent increase over this time period was about 559% when compared with enrollment during the 8-weeks prior to the campaign. Way to go Miami, you are an example to emulate!
2/24/2015 - Teamwork and Friendly Competition Create Successful Text4baby Challenge in SC
Thanks to the collaborative efforts of the South Carolina Department of Health and Environmental Control (SC DHEC), South Carolina enrolled nearly 2,800 new Text4baby parents between August 1, 2014 and October 31, 2014. Focusing on teamwork, SC DHEC’s four regional public health teams launched a twelve-week challenge to help increase enrollment numbers across the state. To prepare for the challenge, department staff was trained to enroll new and expectant parents directly. As the challenge progressed, over 80,000 Text4baby promotional postcards were mailed to WIC recipients and 40,000 e-mails were sent to SC DHEC clients and partners. From November 1, 2014-December 31 2014, 1,100 new individuals signed up for Text4baby, reaching a combined total of nearly 4,000 since the challenge began. With staff training and direct enrollment accounting for much of South Carolina's increased enrollment, the success of the campaign is a true testament to staff's teamwork and commitment. For more information about the challenge, please see SC DHEC’s public health blog. Great job, SC DHEC!
1/27/2015 - DSHS Text4baby Prenatal Care Challenge
The Texas Department of State Health Services (DSHS) has launched the Text4baby Prenatal Care Challenge. This challenge aims to actively encourage the promotion of Text4baby, as a tool for women during pregnancy and the first year of the baby’s life, in 35 counties with the lowest prenatal care rates as identified by DSHS. The contest will run from January 26th to June 30th, and DSHS will track which counties yield the highest number of moms enrolled in the service. In early June, individuals from organizations in the winning counties will be eligible to receive scholarships to the much anticipated Healthy Texas Babies – A Life Course Conference, which is schedule to take place in Houston, TX on June 22nd thru the 24th. In July, the top-performing county from Jan. 26 through June 30, 2015 will be recognized with a press event. The press event will be an opportunity to highlight the outreach efforts of all the outreach partners in that county. A secondary prize for most innovative enrollment tactic from all the counties involved will also be awarded, whether or not from among the outreach partners in the winning county. Good luck to the participating counties and thanks to DSHS for launching such great initiative!
12/9/2014 - University of Maryland Brings Text4baby to the Healthy Futures Program
The University of Maryland Department of Public Health has recently incorporated Text4baby into their existing Healthy Futures Program, which serves low-income women and children in Prince George’s County, Maryland. With the ultimate goal of reducing childhood obesity, Healthy Futures aims to increase use of prenatal and postpartum healthcare services and connect women to appropriate social services as well as identifying children with developmental delays. They have connected the mothers they serve to Text4baby through distribution of materials at area WIC clinics and a recent two-day effort to enroll patients at the Pregnancy Aid Center. Text4baby outreach activities to area obstetricians are planned for 2015, and we look forward to seeing continued impact through those efforts!
10/21/2014 - California Partners Team up to Boost Enrollment among Medicaid Population
9/16/2014 - Ohio Partners Kick-off the Ohio Department of Health's 2-year Text4baby
6/10/2014 - Text4baby Expanded Reach in Louisiana, Pennsylvania, and Virginia based Centering Care Groups
5/13/2014 - Oklahoma Health Care Authority Flash Mob and Enrollment Booth
1/14/2014 - Text4baby Mini-Grants Significantly Increased Enrollmeny in Kansas!
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“New and expectant parents are aware of the appropriate development of their baby and look forward to their text messages each week.”
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“Our community benefits by improving access to important health information.”
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“More parents can be reached through Text4baby than we can see through our program.”
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“Easier for new and expecting parents to have access to accurate and timely information about their child.”
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“We have a fairly large at-risk population in our community. I see Text4baby as an important tool to reach families who need support in parenting.”
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Reaching parents in need of support requires persistence and efforts from many angles
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Text4baby is great in its simplicity as one important way to reach out to young parents
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Making the program successful as well as successful promotion takes the efforts of all staff members to believe in and be knowledgeable about the program.
11/26/2013 - North Dakota Chapter of the March of Dimes
11/12/2013 - Missouri Department of Health and Senior Services
11/5/2013 - 2013 Text4baby State Enrollment Contest Winners
10/15/2013 - Healthy Mothers, Healthy Babies Coalition - Montana Chapter
9/10/2013 - University of Delaware’s Center for Disabilities Studies and Delaware partners
8/20/2013 - Arkansas Department of Health’s Office of Minority Health & Health Disparities and Arkansas Partners
8/13/2013 - Immunize Nevada and Nevada Partners
8/6/2013 - South Carolina Text4baby Coalition
7/30/2013 - Minnesota Department of Health
7/16/2013 - Oklahoma State Department of Health and Oklahoma Health Care Authority
7/9/2013 - Kansas Early Childhood Advisory Council, University of Kansas, and Kansas Project LAUNCH
6/18/2013 - West Virginia Department of Health and Human Resources
5/28/2013 - The Healthy Mothers, Healthy Babies Coalition of Hawaii
5/7/2013 - New York State Department of Health
4/23/2013 - Missouri Department of Health and Senior Services
3/26/2013 - Healthy Mothers, Healthy Babies - The Montana Coalition
3/19/2013 - Louisiana Office of Public Health Bureau of Family Health
3/5/2013 - New York State Department of Health
This week the New York State Department of Health announced its partnership with text4baby to combat the state’s low birth weight issue. About 8 percent of all babies born in New York state are low birth weight, a rate that has remained the same for more than a decade and improving the health of mothers and babies is one of the priorities in New York, said Dr. Nirav R. Shah, Commissioner of the NY DoH. “Information is a vital tool for pregnant women and new mothers, and the state Health Department is pleased to offer a new resource to ensure babies have a healthy start in life,” said Shah. “Text4baby will deliver messages on a range of topics so that mothers can learn about critical care issues such as nutrition and immunizations." Thanks New York State Department of Health for your continued support of women, babies, and text4baby.
2/19/2013 - Idaho Department of Health and Welfare, Children's Special Health Program and Newborn Screening Program
2/5/2013 - The Arkansas Department of Health’s Office of Minority Health & Health Disparities
1/22/2013 - Baby's Bounty
12/18/2012 - Louisiana Office of Public Health, Maternal and Child Health Program
To assist with outreach to new partners, the Office of Public Health has developed a Louisiana-specific fact sheet with an overview, list of partners, info on becoming a partner, Louisiana-specific enrollment data, and sample outreach strategies. The sheet also includes a quote from Senator Mary Landrieu: “Text4baby is an innovative program that serves as a model for public health outreach and wellness efforts. In Louisiana, we have a high rate of babies born pre-term or at a low birth weight, and higher than average rates of infant mortality. We must do everything we can to improve these tragic statistics, and the text4baby program can be an important part of the solution. I look forward to seeing even more women in Louisiana signing up for text4baby.” Thanks to the combined efforts of partners around the state, over 10,000 Louisiana moms have already benefited from the service.
12/11/2012 - Utah Department of Health Office of Health Disparities
After community assessments by the Utah Department of Health (UDOH) Office of Health Disparities (ODH) identified that many of their target populations get their information from social media and texting, OHD decided text4baby was the intervention they needed. OHD is actively promoting text4baby to community partners such as Comunidades Unidas, who are reaching out to Spanish-speaking Utahans with education classes for women and their partners during pregnancy, and Project Fresh Start, which promotes text4baby among African Americans at local universities and churches. The UDOH Tribal Health Liaison is also promoting among eight tribal communities. In addition, OHD is exploring ways to promote the service to Pacific Islanders, including developing a text4baby poster for that audience. Utah's Baby Your Baby program promotes the service by including information on how to enroll with each Baby Your Baby keepsake book that is mailed to expectant mothers. With culturally and linguistically appropriate outreach information and materials, text4baby is serving as a valuable tool to help UDOH eliminate birth outcomes disparities in Utah!
12/4/2012 - U.S. Virgin Islands First Lady and Community Partners
First Lady Cecile de Jongh in partnership with the Family Connection; a program of the Community Foundation of the Virgin Islands, and the Early Childhood Advisory Committee - a committee of the governor’s Children and Families Council, hosted two text4baby baby showers in St. Thomas and St. Croix on November 18th and December 2nd, respectively. These two events welcomed expectant moms, dads and other community members. “It’s wonderful to see all the mothers, fathers, and children here—what a wonderful way to spend a Sunday afternoon,” the first lady said before thanking the new parents for signing up for the text4baby free text messaging service. We thank the First Lady, her office and community partners who were critical in successfully hosting events with the participation of over 40 moms and more than a dozen proud dads. Click here for more information.
11/20/2012 - Texas Department of State Health Services
Texas Department of State Health Services recently launched “Some Day Starts Now,” (El Algún Día Empieza Ahora), a multimedia public awareness campaign to support the Healthy Texas Babies initiative, a statewide effort to reduce infant mortality. The campaign features a series of public service announcements (PSA) for radio and TV and a Website with links to text4baby, a Life Planning Tool, Birth Plan, Maps for New Dads, web resources from the March of Dimes, patient work sheet, posters, and videos for providers on the importance of breastfeeding, preconception care and partner involvement in pregnancy, and effectively communicating with parents about the importance of a 39-week gestation. There is also a press kit for organizations that join the campaign to use in spreading the word. Thanks to our Texas partners for making us a part of this initiative.
11/13/2012 - Oklahoma Health Care Authority
The Oklahoma Health Care Authority (OHCA), which administers Oklahoma’s Medicaid/CHIP (SoonerCare), is working with state and community partners to spread the word about text4baby by promoting the service during parenting classes, health fairs, and through social media. OHCA has promoted text4baby through its high risk OB outreach program and sent fax blasts to SoonerCare providers to encourage them to promote the service to their patients. OHCA is also working with hospital partners to get text4baby included as part of a packet given to moms at the hospital when her baby is born. The Oklahoma Health Care Authority will also be training staff across the agency to ensure all units know about text4baby and how they can promote the service in their outreach. To accomplish this, staff across departments will receive a brief training that includes information about text4baby and materials that are available for distribution at health fairs, conferences, and other events. OHCA has also added information about text4baby onto their website, and is including information about the service in their member handbook that is distributed to all those enrolled in SoonerCare health coverage. Finally, OHCA is adding the text4baby enrollment link to their SoonerCare online enrollment and electronic newborn enrollment applications. Thanks OHCA!
8/21/2012 - Nevada State Health Division
8/7/2012 - North Carolina Healthy Start Foundation
6/26/2012 - Indiana Text4baby Campaign
5/22/2012 - The Massachusetts WIC Program
5/8/2012 - Georgia Department of Public Health
4/24/2012 - Texas Department of State Health Services
4/3/2012 - Indiana Minority Health Coalition
Indiana is gearing up for a statewide text4baby campaign and joined us at HMHB last week to share their plans and strategize! The Indiana Minority Health Coalition (IMHC) is leading the campaign, thanks to a significant grant from the state health department, along with the Indiana Perinatal Network and others. A public awareness campaign from Mother’s Day, May 13th through August 5th will include customized radio, television, print PSAs to air; along with Facebook and other social media. There will also be a "street-level” campaign targeting local establishments and leaders. The goal is to increase the number of Indiana women enrolled in text4baby since launch from 7,000+ to 15,000 by August 30, 2012 and to 20,000 by December 31, 2012. Thanks to IMHC for taking the lead on this exciting state-level effort!
3/27/2012 - Michigan Primary Care Association
3/20/2012 - The Louisiana Legislative Women's Caucus and Legislative Women's Caucus Foundation
Last Thursday, the Louisiana Legislative Women’s Caucus and Legislative Women’s Caucus Foundation announced their partnership with text4baby at a press conference in Baton Rouge. Key stakeholders from around the state, including Louisiana text4baby partners, the Louisiana Legislative Women’s Caucus, Johnson & Johnson, the National Healthy Mothers, Healthy Babies Coalition, and media representatives came together to celebrate the launch of this new partnership. Additionally, Senator Karen Carter Peterson, Chair of the Louisiana Legislative Women’s Caucus, also announced that March 15, 2012 was “Text4baby Day” in the Louisiana Legislature, celebrated with the introduction of a text4baby-specific resolution into the Senate. Legislators promoted the program to constituents at community events held later that day. Thank you to the Louisiana Legislative Women’s Caucus and Legislative Women’s Caucus Foundation for your support of text4baby and for spreading the word about the program to your constituents!
2/14/2012 - FAMIS
FAMIS (Family Access to Medical Insurance Security) are CHIP programs in the Commonwealth of Virginia, and they are actively promoting the text4baby enrollment button and the Connecting Kids to Coverage widget through their digital tools. FAMIS also created an online postcard (see below) to celebrate their one year anniversary of text4baby with community partners (they plan to create a similar postcard honoring text4baby’s second birthday) and are encouraging community partners to include text4baby referrals in outreach activities. Information about text4baby is also included in FAMIS literature that is disseminated to moms newly enrolled to CHIP and Medicaid. Thanks for all of the great work, FAMIS!
2/14/2012 - The Illinois Maternal and Child Health Coalition
2/14/2012 - NJ SNAP-ED and Gateway Northwest Maternal & Child Health Network
2/14/2012 - The Association of Perinatal Networks of New York; First 5 Ventura County
11/15/2011- Washington State Department of Health
As part of the Health-e Moms Project, Washington State is getting the word out about text4baby as a tool to help support pregnant and parenting women. The Washington State Department of Health (WA DOH) coordinated a 30 minute radio interview in Spanish that described the service and included reflections from a text4baby mother. Additionally, WA DOH posted over 1,000 bus signs displayed inside more than 700 different buses in 20 counties across the state. The bus campaign runs through the end of 2011. WithinReach’s ParentHelp123.org website and hotline were added to the bus signs to direct people to statewide pregnancy-related resources. WithinReach is gearing up to create their first online video to direct pregnant women and parents to their services. The video will include clips and photos of infants during key milestones, submitted by families in the community. For more details about Washington State’s activities, contact Lana Hutnik at This email address is being protected from spambots. You need JavaScript enabled to view it. or (360) 236-3538.
11/8/2011 - Connecticut Department of Public Health
9/20/2011- Minnesota Department of Health
On September 2, the Minnesota Department of Health began a text4baby bus advertising campaign. The text4baby ads (see image below) are on 35 buses that service the Twin Cities Metro area and will run for four weeks. The campaign costs approximately $9,000, which includes the design and production of the ad, as well as the ad placements. The campaign was funded by a federal Pregnancy Assistance Fund grant through the Office of Adolescent Health. This grant has also funded 11 student parent support centers for student parents in higher education institutions (tribal colleges, 2-year & technical colleges, and 4-year institutions). The Minnesota Department of Health intentionally chose several bus routes that service all four of the metro area grantees. Thank you to the Minnesota Department of Health for promoting text4baby so creatively! The text4baby team looks forward to seeing the enrollment impact of the bus signs.
8/23/2011- Alabama Department of Public Health
As a part of their First Time Motherhood grant activities, the Alabama Department of Public Health (ADPH) has been hard at work getting the word out about text4baby. To increase providers’ knowledge of the program, in April 2010, ADPH promoted text4baby at the conferences of the Alabama Chapters of the American Academy of Pediatrics, the American Congress of Obstetricians and Gynecologists, as well as to the State Perinatal Advisory Council, health care providers, and WIC clinics. As a result of these efforts, the state experienced a spike in text4baby enrollment (see chart below). Additionally, ADPH partnered with the Offices of Women Health and Minority Health and they mailed text4baby materials with their newsletters in July. ADPH also partnered with the State Children's Health Insurance Program "ALL Kids,” which promotes text4baby through their outreach activities of their Regional Coordinators. Recently, ADPH issued a press release that included a statement by the State Health Officer, Don Williamson, who said, "We are pleased to partner with the text4baby initiative to give pregnant and new mothers critical information they need so they can take charge of their health and the health of their babies." Dr. Williamson also said that his department has made it a goal to enroll 60,000 Alabama women in the text4baby campaign this year. This announcement generated interest from the local news and several stations did stories on text4baby in Alabama, such as this one. As a result of the news coverage, Alabama experienced another significant increase in text4baby enrollment. Last week, ADPH sent customized text4baby flyers and business cards to all of the delivering hospitals in the state. In addition, ADPH plans to promote text4baby at health fairs, at conferences and to all of the public health nursing directors in the state. Thank you to ADPH for all you do to promote text4baby!
7/19/2011- New Mexico Department of Health
The New Mexico Department of Health (DOH) has been busy getting the word out about text4baby. The DOH recently sent text4baby posters to 42 rural and urban Public Health offices. These clinics serve Spanish, English and Native American clients. Additionally, the DOH sent 33 letters to midwives and midwifery practices to remind them to promote text4baby. Enclosed in the letter was a sample of each of the four images from the text4baby tear-off pads. Finally, the DOH sent letters or emails about text4baby to 13 Birthing Network services in Albuquerque and other cities in New Mexico. As a result of these efforts, the DOH has reached more agencies and people in the state than ever before. Thank you to the New Mexico Department of Health for promoting text4baby!
7/12/2011 - Utah Department of Health
The Utah Department of Health (DOH) supports the text4baby program in several ways. The Utah DOH has provided local health and WIC agencies with posters and tearpads. Text4baby is also promoted through the case management program they run for their public employees. Text4baby information appears on the DOH Maternal and Infant Health Program web site and the Baby Your Baby program website, which provides helpful information and resources to pregnant women and moms in Utah. Most recently, Nan Streeter, Director, Maternal and Child Health Bureau, served as a judge for the text4baby Enrollment Card Design Contest that took place at the evo’11 Conference in Park City, Utah on July 7th- 9th. The text4baby Enrollment Card Design Contest, sponsored by Johnson & Johnson, invited conference attendees and their children to design text4baby enrollment cards. The three winning text4baby enrollment cards were chosen by a panel of judges and will be hosted on the text4baby website for partners to use. The Utah DOH also plans to print the winning enrollment card and distribute it to local health clinics throughout the state. Thank you to the Utah DOH for helping get the word out about text4baby!
6/28/2011 - Immunize Nevada
Demonstrating real spirit and creativity, text4baby partner, on June 24th, Immunize Nevada pulled off the first ever text4baby flash mob. Planning for the flash mob took lots of coordination. To recruit flash mob participants, Immunize Nevada reached out to pregnant women and new moms through the organization’s social media outlets and local mom blog sites. Once participants were secured, they received a link to a YouTube video of the dance, which gave step by step instructions. Two “dress rehearsals” were held, which allowed participants to ask questions, see the venue, and get to know one another. As a thank you for participating, the women received a gift certificate to the local mall and two tickets to the June 24th Aces baseball game. Immunize Nevada also provided the participants with bright pink text4Baby t-shirts to wear during the dance.
The flash mob was held at the Reno Aces baseball stadium in Reno, Nevada. The dance took place near the main ticket entrance 30 minutes before the game was set to start. Hundreds of people looked on as 17 pregnant women and new moms danced to the song “Baby” by Justin Bieber. Immunize Nevada worked with the Reno Aces to have the video of the flash mob replayed during the baseball game. The organization also secured media coverage through the local NBC news station. We look forward to hearing about more text4baby flash mobs nationwide.
3/29/2011- Missouri Department of Health
The Missouri Department of Health and Senior Services recently created a GIS map using text4baby data to visually chart enrollment in the service by county. This is a terrific example of how partners can use data to help guide their text4baby outreach efforts. To view the map, click here.
3/29/2011- The Kansas Children’s Service League
The Kansas Children's Service League is helping get the word out about text4baby, while also working to prevent child abuse across the state. They have included information about text4baby in over 50,000 English and Spanish educational DVDs about shaken baby syndrome which are given to parents of new infants in Kansas. Information about text4baby is also included in hospital educational sessions for new parents about shaken baby syndrome. Thank you to the Kansas Children’s Service League for supportingtext4baby!
2/01/2011- Kansas WIC Program
In Kansas, information about text4baby is hard to miss! The Kansas WIC program placed several billboards on major highways, including the Kansas Turnpike and I-35. Drivers will see the billboards through August of this year. This is a great way to reach lots of people with information about text4baby!
1/11/2011-Prevent Child Abuse Arizona
Prevent Child Abuse Arizona is promoting text4baby during their community seminars with nurses, childbirth educators, and home visitors. Never Shake A Baby Arizona Coordinator, Dr. Mary Warren, gives providers information on how to teach parents about coping with infant crying to prevent shaken baby syndrome. “Nurses always welcome additional resources they can give to new parents to help keep their babies safe and healthy,” said Dr. Warren. “And text4baby is so easy to pass on, and easy for moms to use. Thanks for creating this opportunity to pass on life-saving messages for babies and parents!”
8/31/2010- The Healthy Mothers, Healthy Babies Coalition of Hawai’i
The Healthy Mothers, Healthy Babies Coalition of Hawai’i is collaborating with partners across the islands to sign women up for text4baby. HMHB of HI is working closely with 10 other organizations to form a statewide Text4baby Stakeholders’ Committee who will develop and implement text4baby promotional efforts. The Hawaii Medical Services Association, has already begun their outreach efforts and is mailing cards with sign-up instructions to pregnant members, mailing posters to physicians, incorporating a question about text4baby into their survey efforts, writing an article in their magazine, Tweeting about it, and collaborating with HMHB of HI on local health fairs. In addition, HMHB of HI printed 60,000 rack cards and will be distributing them through its strong coalition to reach the target audience. Finally, HMHB of HI is planning a radio campaign for later this year and early 2011.
8/24/2010- Pennsylvania Department of Health
Text4baby Outreach Partner the Pennsylvania Department of Health has been very busy promoting text4baby this summer. A blurb about text4baby was published in their wellness newsletter, reaching 1,600 employees. The multi-agency Health and Human Services Call Center is promoting text4baby through their HelpinPA facebook page and the baby and kids line to over 10,000 callers a month. In addition, they promoted text4baby at the grand opening of the Latino Community Center recently, reaching over 2,000 people. Finally, they have made text4baby promotional materials available to agencies and offices around the state.
6/01/2010- The New Hampshire Text4baby Coalition (Department of Health and Human Services WIC and MCH sections)
The New Hampshire text4baby Coalition (NH Coalition), led by the state Department of Health and Human Services WIC and MCH sections, issued a press release last week in celebration of National Public Health Week resulting in substantial media coverage, including newspaper articles and interviews. The NH Coalition has also sent mass emails to colleagues and partners statewide. To encourage expansion of the coalition, they set up a NH email (This email address is being protected from spambots. You need JavaScript enabled to view it.) for public and private organizations in NH to join the campaign. Finally, they have printed customized text4baby posters and flyers and made them available to their contract agencies and district offices around the state.
4/20/2010- Oklahoma Healthy Mothers, Healthy Babies Coalition
The Oklahoma Healthy Mothers, Healthy Babies Coalition has formed strategic partnerships with groups such as the American Academy of Pediatrics Oklahoma Chapter (text4baby was featured in a newsletter), and the Oklahoma Public Health Association (text4baby was included in conference materials), ensuring that information about text4baby reaches providers, professionals, and those who work with patients directly. In addition, OK-HMHB has been building alliances across the broad field of maternal and child health within their state. They shared text4baby information at a number of meetings, including the OK-HMHB General Coalition Meeting, the Oklahoma State Department of Health Improving Infant Outcomes Meeting, and the March Perinatal Advisory Task Force meeting. The Oklahoma Health Care Authority (OK Medicaid Agency) has shared text4baby on outreach calls to pregnant women and new moms.
3/16/2010- Florida Department of Health
The Florida Department of Health (FL DOH), a text4baby State Lead Agency, has been busy promoting text4baby! They have added text4baby information to their website, sent out a press release announcing the launch, promoted the service in their Health Advisor newsletter and announced the launch of text4baby through a bulletin distributed to 17,000 employees statewide. In addition, the FL DOH sent information about text4baby to WIC programs, county health departments, Healthy Families programs and Healthy Start Coalitions across the state. The Florida WIC programs plan to add the text4baby call to action to their checks, and the Women’s Health Initiative will incorporate the program into their activities. Additionally, the Florida Department of Highway Safety and Motor Vehicles promoted text4baby in their monthly e-newsletter sent to 4,500 employees statewide.
2/9/2010 & 2/16/2010- Virginia Department of Health
The Virginia Department of Health has formed a strong state-wide coalition that includes government agencies, healthcare providers, health plans, professional associations, hospital systems, faith based organizations, Healthy Start programs, WIC programs, and community-based organizations. This coalition is working together to promote text4baby to women all across Virginia through member outreach, inclusion of text4baby call-to-action in Medicaid eligibility letters, and distribution of text4baby posters and materials in clinics.
The Virginia Department of Health (VDH) held a press briefing to announce its participation in the text4baby program. VA Health and Human Services Secretary Bill Hazel, MD, spoke about Virginia's involvement as a national model and highlighted the accomplishment as an unprecedented public/private partnership. Last summer, Virginia established a text4baby implementation team that includes key stakeholders and members of the Health Commissioner’s Infant Mortality Workgroup. Virginia will continue to collaborate with the National Healthy Mothers, Healthy Babies Coalition to promote text4baby throughout Virginia with a grant provided by CareFirst BlueCross BlueShield.
Have something you'd like to share about your organization's promotional efforts? Email This email address is being protected from spambots. You need JavaScript enabled to view it.!