Text4baby and Rite Aid Help Moms get Free Flu Shots



Text4baby is partnering with Rite Aid Pharmacy and Johnson & Johnson for the second year to offer Text4baby moms free flu shots!


Last year across Rite Aid’s 4,600 stores in 31 states and the District of Columbia, our partnership helped more than 2,000 moms get this critical vaccine to protect themselves and their families against the flu.  We’re aiming even higher this flu season!

How it works:
  • Moms can sign up for Text4baby by texting BABY or RABABY to 511411 (BEBE or RABEBE for Spanish).
  • Moms enrolled in Text4baby will receive a text question starting September 18 asking if they want a free flu shot.
  • After replying “yes,” they will be sent a one-time, non-transferrable code they can use at their nearest Rite Aid store for a free flu shot.
  • Moms who misplace the code will be able to get it resent to them by texting “RESEND.”
  • New Text4baby moms (who enroll between October through February) will be able to receive a coupon code as well. Additional messages about the free flu shot offer will be sent out periodically.
Text4baby and Rite Aid are promoting free flu shots through:
  • Wellness Ambassadors who will educate women about Text4baby in-store.
  • In-aisle displays with details about Text4baby.
  • Video on www.riteaid.com encouraging moms to sign up for Text4baby.
  • Local events.
  • Social media promotion.
Partner Resources

Rite Aid Free Flu Shot Flyer

Sample Social Media Posts

Sample Newsletter Post

Rite Aid Store Locator

Last Year's Flu Module Findings

*Please note we highlighted the flu module and Rite Aid offer in a partner webinar held on August 27th. If you'd like a link to the presentation, please email This email address is being protected from spambots. You need JavaScript enabled to view it..


*Flu shots are available while supplies last through February 28, 2015. Must be over 18 years of age. Only standard flu vaccine available for this offer. See Rite Aid pharmacist for details.