Dads Matter

Spending time together should start early. We all know moms’ and dads’ lives are forever changed when a child comes into their world. Babies who get lots of warm and positive attention from their dads feel more secure. Father involvement is linked to positive cognitive outcomes for a child and father involvement in pregnancy is linked to a reduction in infant mortality.

That’s why text4baby – through its free text messaging service – is launching new messages for expecting fathers and fathers with babies under the age of 1. These three messages contain critical information and tips on how to improve child health and safety, ways to engage with your baby and how to support a mother’s health.

New messages also reinforce how moms can support dads in their role as a parent. Moms can encourage dads to sign up or dads can sign up themselves and their friends by texting BABY (or BEBE for Spanish) to 511411. When you sign up, enter the baby’s date of birth so that you get the appropriate messages for you and your baby.

Click here to read a Father's Day blog from the White House about these new dad-specific messages.


Text4baby is the nation’s only free mobile information service designed to promote maternal and child health through text messaging. A free service of the nonprofit ZERO TO THREE and Voxiva. Founding partners include the CTIA Wireless Foundation and Grey Healthcare Group (a WPP company).Text4baby’s public-private partnership also includes over 1000 national, state and local organizations including the American Academy of Pediatrics, American College of Obstetricians and Gynecologists, and Centers for Disease Control and Prevention.