Reaching Pregnant Women & New Moms Where They Are
“If you have any bleeding during the 2nd or 3rd trimester, call your doctor or midwife right away.” It’s a simple and clear text message that has the potential to change a life.It also illustrates the power of mobile technology to inform, support and connect pregnant women and new mothers with vital health care information.
By delivering free health messages via cell phone, text4baby is tapping into the ubiquity and simplicity of mobile texting to reach women where they are.
Across the U.S., millions of low-income pregnant women and new moms do not have regular access to the latest baby books or the internet’s ever-growing number of health and parenting websites. But that doesn’t mean that they can’t access valuable information. Assistance and connections to care for themselves and their babies may be in the palm of their hand. A woman’s cell phone can offer practical knowledge she needs to give her baby the best possible start in life.