She's One Smart Mom

By now, I’m sure you’ve heard about the text4baby campaign. It’s an innovative mobile pilot program where expecting moms can receive free text messages each week, timed to their due date or baby’s date of birth.

Women sign up for the service by texting BABY to 511411(or BEBE in Spanish).

It’s an educational program of the National Healthy Mothers, Healthy Babies Coalition. They have a ton of partners, including corporations (J&J, Voxiva, Pfizer) and the Federal Government (White House Office of Science and Technology Policy, HHS, and the Department of Defense Military Health System).

The program is designed for pregnant women through their pregnancy and the first year of their baby’s life (the service will run through the end of 2011).

They cover all topics for expecting and new moms – here are some sample texts:

Have you visited a doctor or midwife? If not, you’ll need to right away. Call 800-311-2229 for free or low-cost health care & your local WIC program.

Keeping your baby’s mouth clean is important even before she has teeth! Wipe her gums each day with a wet washcloth or use a soft baby toothbrush.

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