2012 Text4baby State Enrollment Contest
National, state, and local text4baby partners nationwide worked together throughout the contest to connect pregnant women and new moms to health information they need. The 2012 Text4baby State Enrollment Contest supported this work at the state level through healthy competition. The contest was established in 2011 and grew out of the enthusiasm of text4baby partners like you around promoting text4baby as a valuable health resource for women and families.
Read the press release announcing the 2012 Text4baby State Enrollment Contest Winners!
The 2012 Text4baby State Contest Winners are:
- Michigan: Over 40 text4baby partners contributed to Michigan’s success as Large State Category winner with a of paid advertising and outreach through Medicaid and CHIP enrollment resulting in an 47% increase. Read more here.
- Indiana: The Indiana Minority Health Coalition and 30 other engaged text4baby partners clinched their Medium State Category win through a multi-faceted statewide campaign that included radio and TV ads and interviews, community events, and social media. Read more here.
- South Dakota: The South Dakota Department of Health and other partners won the Small State Category by reaching out to health providers, WIC offices, domestic violence shelters, and school nurses. Read more here.
The U.S. Virgin Islands received honorable mention for their efforts reaching moms throughout the jurisdiction, thanks to the PSA promotion and outreach of the Governor's Children and Families Council and the Community Foundation of the Virgin Islands. Read more here.
About the Contest
The contest ran from Thursday, May 17, 2012 through Monday, October 22, 2012. During this time, states competed to enroll as many users as possible in the service. All fifty states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands are eligible to compete.
Timeline
Throughout the contest, states with the highest text4baby enrollment over seven days were identified as the Weekly Winners in Text4baby Tuesday. The states to enroll the most users (as a proportion of live births in their state) between May 17 and October 22, 2012 were the overall contest winners. The winners were announced on October 29 at the American Public Health Association Annual Meeting in San Francisco, CA and in the press release here.
Click here to watch video of the big announcement and celebration!
Metrics
The population-adjusted rate of NEW text4baby enrollment (enrollment just during the Contest Period) using 2009 live birth data from CDC (the most recently available data for all states) to approximate the number of NEW pregnancies and NEW infants for each state, was used to determine winners of the 2012 text4baby state enrollment contest.
This year the contest is a little different than 2011. We have three groups of states/territories and members of each group competing against one another. The groups have been determined based on the overall distribution of 2009 live births with the goal of having states with similar numbers of estimated NEW pregnancies and NEW infants competing against each other. The Large State Category includes all states with live births in the upper quartile (highest 25%). The Medium State Category includes all states with live births in the middle 50%. The Small State Category includes all states with live births in the lower quartile (lowest 25%).
1) Small State Category: States with the lowest number of live births:
WV, HI, ME, NH, MT, SD, DE, RI, AK, DC, ND, WY, VT, VI
2) Medium State Category: States with live births in between:
IN, AZ, TN, MO, MD, MA, WI, MN, CO, LA, AL, SC, KY, OK, UT, OR, PR, MS, KS, AR, IA, CT, NV, NM, NE, ID
3) Large State Category: States with the highest number of live births:
CA, TX, NY, FL, IL, PA, OH, GA, NC, MI, NJ, VA, WA
This approach balances the distribution of live births and provided states with the fairest possible opportunity to win, given the wide variation in live birth rates across the country.
Contest Launch
The 2012 State Enrollment Contest was launched at a Washington, D.C. Congressional Briefing on May 17, 2012 in honor of Mother’s Day and National Women’s Health Week, where Senator Carper (D – DE), Senator Ayotte (R – NH), Senator Cochran (R-MS), Senator Landrieu (D-LA) and others announced the contest. Read the Press Release here!
Resources
National Women’s Health Week tools
Prize
Weekly Winners from each group were recognized in Text4baby Tuesday every week. Overall 2012 Contest winners (the top state/territory from each group) were announced on October 29, 2012 at the American Public Health Association Annual Meeting in San Francisco, CA.
Overall Contest Rankings
Large State Category Overall Winner: Michigan
Medium State Category Overall Winner: Indiana
Small State Category Overall Winner: South Dakota
