Text4baby Wins Spirit of Motherhood Award

Maternity Care Coalition honors John George and Text4baby with the Spirit of Motherhood Award

Jan. 17, 2013 (Philadelphia, PA) While maternal and child health continues to be a struggle across Pennsylvania many on the front lines work to combat the issues that negatively impact women, children, and families.


In 2010, Maternity Care Coalition (MCC) created the Spirit of Motherhood Awards to honor those on the front lines working to promote maternal and child health and who have made a significant difference in the lives of pregnant women and families in a unique and extraordinary way, a natural tie-in to advancing the organization’s mission.


This year, we are pleased to honor John George of the Philadelphia Business Journal and Text4baby for their efforts to improve the health and lives of pregnant women and their families.


George released a three-part series in November 2012 called “Labor Pains” that focused on the role hospitals, managed care organizations, and community organizations play in improving access and quality of maternity care for women in Philadelphia. This was the first time a major newspaper in Philadelphia examined the complexities of this issue.


 Text4baby is the largest national mobile health initiative reaching over 480,000 moms since launch almost three years ago. Through free text messages, text4baby sends pregnant women and moms with babies under age one customized health and safety information and public health alerts to support them in achieving key developmental milestones.

The honorees will be presented with the award during our Annual Celebrating Mothers Event kick-off on March 9, 2013 at the Loews Hotel. For more information about the Spirit of Motherhood Awards, honorees, and event please visit www.maternitycarecoalition.org.




About Maternity Care Coalition

Founded in 1980, Maternity Care Coalition (MCC) focuses on improving the health and wellbeing of pregnant women, parents, and young children. Its comprehensive approach includes public policy, research, and services for families.

Since its founding MCC has touched more than 85,000 families throughout Southeastern Pennsylvania, focusing particularly on neighborhoods with high rates of poverty, infant mortality, health disparities, and changing immigration patterns.


About John George

John George has covered the health-care industry for the Philadelphia Business Journal for about 20 years. His beat includes covering the region’s hospital, health-care delivery, health insurance, pharmaceutical, biotechnology and medical device industries. John has won dozens of state and regional awards for his investigative, breaking news and industry trends stories. He is a graduate of Temple University and has attended specialized journalism training programs at the University’s of Maryland’s Knight Center for Specialized Journalism, the University of Pennsylvania, the American Press Institute and the Reynolds Center for Business Journalism. In 2012, he was selected to participate in a fellowship program on health-care performance by the Association of Health Care Journalists. His “Labor Pains” series resulted from the fellowship.


About the Philadelphia Business Journal

The Philadelphia Business Journal is a weekly paper and daily Web site, www.pbj.com, covering the local business community in Southeastern Pennsylvania and South Jersey. The Philadelphia Business Journal is a division of American City Business Journals, the country's largest publisher of business publications. It is owned by Advance Publications, a private publishing company that also owns Condé Nast magazines and Newhouse Newspapers.


About Text4baby

Text4baby is the first, free mobile information service designed to promote maternal and child health through text messaging. A free program of the non-profit National Healthy Mothers, Healthy Babies Coalition (HMHB), the founding sponsor is Johnson & Johnson. Founding partners include Voxiva, CTIA - The Wireless Foundation, and Grey Healthcare Group (a WPP company).Text4baby’s public-private partnership also includes over 850 health departments, academic institutions, health plans, businesses, and the federal government. 

Women who text "BABY" (or “BEBE” for Spanish) to 511411 receive three free text messages a week, timed to their due date or their baby's birth date, through pregnancy and up until the baby’s first birthday. The messages address topics such as immunization, nutrition, birth defect prevention, and safe sleep. To learn more, please visit text4baby.org.