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#1 Mobile Health Service Gets Fit & Healthy for Baby Week

PR Contact: 
                                                                                                                                                               
Rachel Griffith
National Healthy Mothers, Healthy Babies Coalition
703-797-1945
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#1 Mobile Health Service Gets Fit & Healthy for Baby Week
Text4baby and Discovery Fit & Health partner for Baby Week, March 18-22
 

WASHINGTON, DC (March 11, 2013) –Text4baby, the trusted free text messaging service for pregnant and new moms, and popular cable network, Discovery Fit & Health are coming together for Baby Week 2013 to promote free health and safety text messages March 18-22.
 

Together, text4baby and Discovery Fit & Health (DFH) plan to raise awareness of text4baby and encourage moms to tune in for great pregnancy and motherhood-focused programming through on-air advertising, online advertising, and social media. DFH will post text4baby tips during programming, launch a dedicated text4baby microsite on discovery.com, and host twitter chats during specific programs. Additionally, moms who tune in and join the twitter chats will have the chance to win a $250 Baby’s ‘R’ Us gift card through the Watch and Win contest.
 

During Baby Week, all of Discovery Fit & Health’s primetime programming will be focused on pregnancy and baby themes - the scheduled line-up is both educational and entertaining. Featured shows include Cake Boss: Baby Special; 19 Kids and Counting; Sister’s Special Delivery (Sister Wives); DC Cupcakes: Baby Special, and others.
 

Text4baby is a free service of the non-profit National Healthy Mothers, Healthy Babies Coalition (HMHB). Text4baby was created in collaboration with Founding Sponsor Johnson & Johnson, and founding partners Voxiva, CTIA - The Wireless Foundation, and Grey Healthcare Group (a WPP company). Women who text "BABY" (or “BEBE” for Spanish) to 511411 receive three free text messages a week, timed to their due date or their baby's birth date, through pregnancy and up until the baby’s first birthday.
 

“Partnering with Discovery Fit & Health for Baby Week is a natural fit,” said Sarah Ingersoll, Director of text4baby. “Through Baby Week, we are excited that even more moms will receive valuable tips and health advice that will help them through pregnancy and baby’s first year.”
 

“Discovery Fit & Health is thrilled to partner with the number one mobile health service in the nation, text4baby,” said Jane Alexander, Director of Marketing, DFH. “We are adding text4baby’s helpful tips into our popular programming to enhance the viewing experience for moms during Baby Week.”
 

Text4baby encourages moms to tune into the shows and log on to Facebook and Twitter to be a part of live Twitter chats.  “Like” text4baby on Facebook and follow @mytext4baby for Baby Week information. To find your local Discovery Fit & Health channel, please click here.
 

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About text4baby
 

Text4baby is the first, free mobile information service designed to promote maternal and child health through text messaging. A free program of the non-profit National Healthy Mothers, Healthy Babies Coalition (HMHB), the Founding Sponsor is Johnson & Johnson. Founding partners include Voxiva, CTIA - The Wireless Foundation, and Grey Healthcare Group (a WPP company).Text4baby’s public-private partnership also includes over 900 health departments, academic institutions, health plans, businesses, and the federal government.  Women who text "BABY" (or “BEBE” for Spanish) to 511411 receive three free text messages a week, timed to their due date or their baby's birth date, through pregnancy and up until the baby’s first birthday. The messages address topics such as immunization, nutrition, birth defect prevention, and safe sleep. Text4baby is the largest national mobile health initiative reaching over 500,000 moms since launch in 2010. To learn more, please visit text4baby.org.