Text4baby educating new moms via text messaging

The best things in life are free, the saying goes, such as a new nationwide program that brings important health tips to pregnant and new mothers in the form of text messages sent to their cell phones.

An educational program of the National Healthy Mothers, Healthy Babies Coalition, “text4baby” provides timely health information throughout a woman’s pregnancy and up until her child’s first birthday. AT&T, Sprint, Verizon and other participating wireless providers have agreed to provide the text messages free to users of the service, which is backed by a broad private-public partnership that includes APHA, the U.S. Department of Health and Human Services, the White House Office of Science and Technology Policy, Johnson & Johnson,Well- Point, Pfizer, and CareFirst BlueCross and BlueShield.

The Virginia Department of Health served as the test site for the program before project organizers rolled it out nationally on Feb. 4

Click here to read the publication from the American Public Health Association.