Stories From the Community
Blue Cross and Blue Shield of Lousiana
Blue Cross and Blue Shield of Louisiana, the state's oldest and largest health insurer, is using a variety of methods to spread the word about the benefits of text4baby. Since announcing the partnership in September 2011, Blue Cross has promoted the service on their homepage, through a press release and public service announcements, articles in stakeholder newsletters, through social media, and with web advertising and on-hold messages.
The company also encourages doctors who specialize in women's and infant health to promote the service to their patients by providing them with flyers, posters, and tearpads. Through their efforts, Blue Cross and Blue Shield of Lousiana has informed people across the state about text4baby and continues to look for new ways to promote the program.
