Stories From the Community

American Academy of Pediatrics Story

American Academy of Pediatrics

The American Academy of Pediatrics has been an active promoter of text4baby. In January 2012, The Academy sent tearpads to over 40,000 of their members with a letter from President Robert Block. The mailing was promoted on their Facebook page and AAP's SmartBrief. The Academy requested their members place text4baby tearpads next to chek-in desks, put up text4baby flyers, and promote the program through social media outlets. The Academy also recommended that their members enroll their patients in the program.

In addition to the mailing, AAP has a dedicated page on their website for text4baby and has put the enrollment button on this page as well as their site. According to AAP pediatrician Dr. John C. Duby, "text4baby is an innovative approach to reaching young mothers during pregnancy and their baby's first year. The messages are practical, timely, and improtant. One great thing is that many messages include phone numbers for resources that can be called on the spot."