Stories From the Community

Virginia's Health Insurance Program Story

Virginia's Health Insurance Program, FAMIS

Virginia's Health Insurance Program, FAMIS, has taken advantage of the text4baby digital and media tools to promote the service through their social media community. A few weeks after unveiling their new Facebook page in November 2011, FAMIS posted the text4baby web enrollment button.

Text4baby was also featured on the rolling banner highlights on their website. FAMIS has also showcased and included links to the text4baby TV PSAs, "Belly to Belly" and "Baby Pictures," on their site. These creaative uses of our digital tools are a great way to promote text4baby.