TechBytes: Text4baby Campaign

Pregnant women can sign up for weekly messages timed to their due date, with tips on subjects like nutrition and immunization. The texts are all vetted by government and non-profit health experts. The goal is to reduce premature births. In order to sign up for the free service text the word "baby" to 511411. Cell phone companies have agreed to waive all fees for receiving the texts. Click here to watch the full story.