Celebrating National Minority Health Month

April is National Minority Health Month, raising public awareness about health and health care disparaties that continue to affect racial and ethnic minorities. Through a partnership with the Department of Health and Human Services (DHHS) Office of Minority Health (OMH), Text4baby will be a part of many activities designed to bring attention to minority health.

As our valued partners, your help is critical in expanding Text4baby's reach to promote minority health by connecting women to information and resources during pregnancy and baby's first year.

Key Data Points and Engagement Efforts:

o Over 40,000 individuals have signed up for the T4B service in Spanish.

o Among the Spanish-language participants, 44% live in a zip code where over 25% of families live in poverty.

o Text4baby is reaching women in high-poverty areas: At enrollment, a higher percentage of Text4baby participants live in zip codes with the highest levels of poverty compared to the overall U.S. distribution. Click here to view a graph representing these findings.

o In February 2014, Text4baby named R&B Superstar and Grammy award-winning singer Brandy as the new Text4baby Celebrity Ambassador. In her role as Celebrity Ambassador, Brandy will promote the service through new public service announcements, special videos for Text4baby moms and social media.

o Zeta Phi Beta Sorority, Inc. joined forces with Text4baby in an effort to continue their long-standing commitment to promote healthier starts for babies.

Partner Resouces

Sample Social Media Posts
Text4baby Helps Connect Moms of All Nationalties to Criticial Health Information Blog
Text4baby: Reaching Latinas with Important Health Information
The Heckler Report