*last updated 11/23/2015
The Service brings you general information on maternal and childhood health and runs for a period of up to 9 months during pregnancy and 12 months following birth. The Service takes into account certain demographic information you provide along with your preferences, and is fine-tuned over time based on your progress.
We Respect Your Privacy
The Service Providers, our Partners and all of our affiliates respect your privacy and that of every individual who visits or signs up for the Service, or provides us with “Personally Identifiable Information” (or “PII”) via the interactive features of the Service or contacts us through our Website by e-mail. “Personally Identifiable Information” means any information (i) that identifies or can be used to identify, contact, or locate the person to whom such information pertains, or (ii) from which identification or contact information of an individual person can be derived. Personally Identifiable Information includes, but is not limited to: first and last name, address, phone number, email address or Health Insurance Plan ID. PII may include information known as Protected Health Information (or “PHI”) which is defined by and managed in accordance with a Federal Law known as HIPAA. In providing the Service, we both receive PII from you, and send PII to you. We may also receive your PII from our Partners if you have given them permission to share it with us.
Information We Collect
In connection with the Service we provide, we may ask you to provide certain information, including your age, gender, actual or expected delivery date, zip code, mobile number, e-mail address, and/or other information to help provide the Service. Submitting such Information to us constitutes your consent to our using your Personally Identifiable Information in accordance with this Policy.
Unless (a) you have requested otherwise, or (b) we are asked to delete any PHI about you that has been provided by one of our Partners, PII associated with your account will be maintained for 10 years following your Last Use of Service. For purposes hereof, “Last Use of Service” means the earlier date that (i) you cancel Service or (ii) is your baby’s first birthday. We maintain PII associated with your account following your Last Use of Service and for the period set forth in the immediately preceding sentence so that (i) your account may be reactivated, (ii) we may provide historical information, such as infant vaccination history, relating to your usage of the Service to you, and (iii) we may use the data for internal and external evaluation purposes to learn from and improve upon the program. Thereafter it will be deleted.
How We Use the Information
We may use your PII for several reasons:
- To provide you with the Service.
- To personalize the Service.
- To provide you with customer support.
- To evaluate and improve the Service.
- To notify you of new Service features and other services that we provide.
- To notify you of other health services and benefits that our Partners may provide you.
- To take actions to help us obey laws or stop fraud and abuse.
- To take actions to enforce our agreements and policies.
- To manage our operations.
We Do Not Sell Your Personal Information
We do not sell, rent, or lease your Personally Identifiable Information to any third party.
Who Has Access to Your Personal Information
We may share with third parties, including but not limited to, Health Insurance Plans, Government Health Departments and academic research organizations, personally de-identified information collected from users of our Service without the users consent. This information will most often be aggregate in nature, but where it does contain record level data all Personally Identifiable Information will be removed.
We may share your PII with a Partner if you were enrolled in the Service through that Partner. We may also share your PII with a Partner if you have provided consent for that Partner to use your PII.
Within our organization and that of our affiliates, we restrict access to Personally Identifiable Information to those employees on a need-to-know basis in order to resolve problems with the Service, provide customer support, or to address suspected violations of the Terms and Conditions of the Service. We require each of our employees, consultants, and independent contractors to sign confidentiality and non-disclosure agreements. We also instruct them on how to secure identifiable information properly. We may, on occasion, hire other companies to provide Service on our behalf. If any such entity has access to Personally Identifiable Information, we require them to sign confidentiality and non-disclosure agreements, as well, and prohibit their use of such information beyond the Service they are providing on our behalf.
Ownership of Aggregated Data
Disclosures Required by Law
We may access and/or disclose Personally Identifiable Information if required to do so by law or in the good faith belief that such action is necessary to (a) conform to the edicts of the law or comply with legal process served on us, or (b) act in urgent circumstances to protect the personal safety of users of our Service or members of the public. To the extent practicable and legally permitted, we will attempt to advise you prior to any such disclosure, so that you may seek a protective order or other relief limiting such disclosure.
Technical Information We Collect
Our web servers automatically collect non-personal information such as the domain name of the Internet access provider, the Internet protocol address used to connect the computer to the Internet, the average time spent on our Website, pages viewed, information searched for, access times, and other relevant statistics.
Changes to Our Policy
When we make changes we will revise the 'last modified' date at the top of the privacy statement. For material changes to this privacy statement, we will notify you either by placing a prominent notice on the text4baby.org website or by sending you a notification directly. We encourage you to review this privacy statement periodically to stay informed about how we are helping to protect the personal information we collect. Please be aware that this privacy statement and any choices you make on text4baby do not necessarily apply to PII you may have provided to us in connection with other separately operated products or Service that we provide.