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National Partner Spotlights

This page includes partner spotlights about national partners featured in Text4baby Tuesday. Read on for some great promotional ideas!

3/25/2014- Centers for Medicare & Medicaid Services 
As we announced a few weeks ago, the Centers for Medicare & Medicaid Services (CMS) will work with Text4baby founding partners, Voxiva and the National Healthy Mothers, Healthy Babies Coalition (HMHB) and Medicaid agencies in California, Louisiana, Ohio and Oklahoma to pilot a quality improvement project. This pilot project has already taken off within each of the four states and here is a summary of the exciting efforts already underway.  
 
California:  The California Department of Health Care Services (Medi-Cal, California’s Medicaid agency) is leading the implementation efforts in California.  To successfully engage and enroll California’s Medicaid population in this project, WIC California, the California Department of Public Health, Covered California (California’s Health Exchange), Managed Care Organizations, and Medi-Cal are leveraging their existing efforts to help moms and parents enroll in Text4baby through online forms, social media, relevant applications, and patient interaction.  Additionally, Text4baby and the California Department of Public Health recently signed a partnership contract to integrate Text4baby into the Policies and Procedures for local jurisdictions and perinatal programs. 
 
Louisiana: The Louisiana Department of Health and Hospitals – Medicaid has been a strong leader in the implementation of this project. Under their guidance the Managed Care Organizations (MCOs) have expressed interest in directly promoting the Text4baby service to their members through various enrollment channels and case management outreach. The synergy developed since the December 2013 kick-off meeting and the official launch of the Centering Louisiana project will support the reach of the Text4baby service within the Medicaid eligible population throughout the state.   
 
Ohio: The Ohio Department of Medicaid (ODM) and a few representatives from Managed Care Organizations (MCOs) had a great kickoff meeting on February 24th. The focus of this meeting was to outline the CMS-Text4baby initiative’s content objectives and enrollment goals in Ohio and to start the development of an implementation plan.  The plan is to engage the 5 statewide Ohio MCOs, leveraging existing partnerships (e.g., Ohio Department of Health, other partners, etc.), and identifying other key organizations and programs (e.g. Ohio Perinatal Quality Collaborative) that could support in the promotion of this pilot. 
 
Oklahoma: The Oklahoma Health Care Authority (OHCA) hosted a kick-off meeting for the project in January that included nearly 30 individuals representing the Oklahoma State Department of Health, March of Dimes, Oklahoma University Health Sciences Center, Family Expectations, Smart Start Oklahoma, Oklahoma-City-County Health Department, and others.  This meeting allowed participants to brainstorm how Text4baby enrollment could be incorporated in to existing programs at Oklahoma Health Care Authority and through other state and community partner organizations. Based on these discussions, the Oklahoma enrollment strategy will likely include leveraging existing partnerships (e.g., Oklahoma State Department of Health, March of Dimes, Family Expectations, Smart Start Oklahoma, WIC, healthy start, etc. ), and identifying other key community organizations and programs.
2/26/2013- Association of State and Territorial Health Officials

The Association of State and Territorial Health Officials has partnered with text4baby as part of their Healthy Babies Initiative. This initiative aims to improve birth outcomes by reducing infant mortality and prematurity in the United States. ASTHO shares text4baby resources on their Healthy Babies Partner Resources’ page, alongside many of our shared partners: AMCHP, ACOG, March of Dimes, CDC, HRSA, and others. Text4baby will be featured in ASTHO’s upcoming newsletter as well. Thank you ASTHO for helping to get the word out about text4baby and supporting health officials with improving health.

2/12/2013- Association of Maternal & Child Health Programs

The Association of Maternal & Child Health Programs (AMCHP) Annual Conference was this week in Washington, DC, and brought together leaders in maternal and child health from across the country. The 2013 conference theme was Advancing the Maternal and Child Health Vision and great speakers discussed the future of MCH programs. Text4baby presented at the conference to the over 300 attendees on the impact of mhealth. Text4baby and AMCHP are partners for a cause!

1/15/2013- USDA WIC Works Resource System

The USDA Food and Nutrition Information Center in partnership with the University of Maryland hosted the 2013 Dietetic Internship Joint Class at the National Agricultural Library in Beltsville, Maryland. Over 70 dietetic interns from Maryland, DC, Virginia, and West Virginia participated in this day of learning focused on communicating in the digital age. Text4baby was part of the agenda and encouraged future registered dietitians (RD) to promote text4baby to prospective clients and within their organizations. Thanks to USDA, the University of Maryland and all of the dietetic interns who participated.

11/27/2012- Office of Minority Health

The Office of Minority Health promoted the text4baby Feel Rich Moms Contest in their recent newsletter and on their website. Since the launch of their A Healthy Baby Begins with You Campaign in 2007, they have enlisted the support of college students as Preconception Peer Educators (PPEs). This Friday a webinar will provide PPEs with info on text4baby and how to include this tool into their peer education activities.

 

9/11/2012- Society for Maternal-Fetal Medicine

The Society for Maternal-Fetal Medicine (SMFM) is launching their partnership with text4baby by promoting the service. Text4baby is being highlighted in their newsletter, and an email blast was sent to members this week. The SMFM homepage now includes a feature on text4baby and a fact sheet will soon be added to their online resources in an effort to provide physicians and other members with comprehensive text4baby information. Thanks to SMFM for creatively promoting text4baby using existing communications channels!

8/14/2012- InfantSEE

Our friends at InfantSEE® have been promoting text4baby throughout their communications with patients. The program, managed by Optometry Cares® - The American Optometric Association (AOA) Foundation, is a public health program designed to ensure that eye and vision care becomes an integral part of infant wellness care. AOA optometrists provide comprehensive eye and vision assessments for infants in the first year of life regardless of a family's income or access to insurance coverage. Glen T. Steele, O.D., Chair of the InfantSEE®  committee, promotes text4baby by telling expectant parents to sign up and encourages doctors to enroll patients. He states, “Hopefully, parents will have their baby’s vision assessed and furthermore, understand that visual engagement with their baby while doing almost any activity could be so critical throughout their lifetime.”

7/24/2012- General Mills

Text4baby is successfully reaching WIC clients and staff throughout the country thanks to our committed partners. Text4baby business partner General Mills supported outreach efforts with a text4baby piece in their publication, “Eat Better Early: Recipes and Tips to Help Raise a Healthy Family," being sent to WIC mothers and mothers-to-be nationwide in upcoming months. The USDA Food and Nutrition Service has also generously included the text4baby WIC fact sheet in their July mailing to over 4,200 WIC agencies. Thank you General Mills and USDA for helping text4baby reach so many moms!

6/26/2013- Centers for Medicare & Medicaid Services

The Centers for Medicare & Medicaid Services (CMS) is very pleased with the high level of interest in the Strong Start for Mothers and Newborns Funding Opportunity Announcement (FOA). They have received numerous questions and suggestions about the initiative from organizations throughout the country interested in testing new models of prenatal care with the potential to improve maternal and child health while reducing costs. Applications were due on June 13, 2012; however, stakeholders have raised important issues since CMS announced the call for applications. In order to address these issues, CMS is revising the FOA and providing further clarifications, including extending the application deadline to allow applicants the time they need to develop innovative models in response to these changes. Please continue to visit the site for more information and an updated deadline, which should be posted shortly.

6/26/2012- Association of Women's Health, Obstetric, and Neonatal Nurses

This week, our colleagues at AWHONN are sharing a customized fact sheet in conference bags to 3,200 nurses attending their annual conference in Washington, DC. The fact sheet explains how text4baby supports nurses in their patient education efforts and the best ways they can promote it to patients in every encounter. Text4baby is also working with AWHONN on text messages related to delaying elective induction, ensuring babies make it to full-term. Thanks AWHONN for your ongoing commitment to moms and babies everywhere!

6/5/2012- American College of Obstetricians and Gynecologists

In conjunction with National Women’s Health Week, American College of Obstetricians and Gynecologists (ACOG) sent an email to 37,500 members across the country with the header below, information on the program and its impact, a quote from ACOG President, and ways ob-gyns can get involved. There was a great response to the email. ACOG also distributed over 5,000 text4baby stickers to attendees of their Annual Clinical meeting in San Diego, CA. The stickers are designed to be placed on patient scales and bathroom mirrors in Doctor’s offices. Thank you, ACOG!

6/5/2012- WhyHunger

The National Hunger Hotline (1-866-3 HUNGRY or 1-866-348-6479), a service of text4baby partner’s WhyHunger, is registering Summer Food Service Programs in their database. The hotline refers people in need of emergency food assistance to food pantries, government programs, and model grassroots organizations that work to improve access to healthy, nutritious food, and build self-reliance. Contact Why Hunger if your organization is offering a summer food program.

5/29/2012- Children's Defense Fund
Text4baby and the Children’s Defense Fund (CDF) are working together to ensure every child has the best possible start in life. CDF has been reaching out to their leadership, state offices, and CHIPRA grant school districts in California, Georgia, Louisiana, and Mississippi with text4baby information and resources. They are gearing up for their Freedom Schools summer enrichment programs where site coordinators at 150 schools in 28 states plan to distribute text4baby materials to participating children and their parents. CDF also plans on incorporating text4baby outreach in their ‘Back to School’ enrollment drives in the Fall.
 
This is all being done as CDF prepares for their national conference for 3,000 leading advocates for children and the poor, July 22-25, 2012 in Cincinnati, Ohio! This is not a talk conference; this is an action conference that will help shape a robust national conversation about the urgent needs of children and the poor in 2012 and what we all can do to meet them. Please consider participating in this important conference by registering here!
5/29/2012- Strong Start
Strong Start is a campaign of the Centers for Medicare & Medicaid Services (CMS), the Health Resources and Services Administration (HRSA), and the Administration on Children and Families (ACF) that aims to reduce the rate of early elective deliveries and the rate of pre-term birth. Just last week, the Strong Start online “toolkit” was launched, providing resources for providers, consumers, patients, & community-based organizations about what they can do to help reduce early elective deliveries. In addition to our partners ACOG, AWHONN, and March of Dimes, text4baby is pleased to be one of resources for expectant mothers and families highlighted in the toolkit. Thanks to Strong Start for promoting text4baby and providing a “one stop shop” for these resources!
3/13/2012- Discovery Fit & Health

New media partner Discovery Fit & Health has put text4baby front and center in their Baby Week activities this week! Check out this page where you’ll see the TV PSAs and text4baby web button and learn more about Baby Week. Discovery Fit & Health is also airing the text4baby PSAs on television for Baby Week, so be sure to tune in. This year’s theme is Multiple Madness so you’ll see touching stories about parenting multiples and more. Thanks Discovery for joining us in connecting your viewers to text4baby!

1/31/2012- The American Academy of Pediatrics

Last week, the American Academy of Pediatrics (AAP) sent text4baby tearpads to over 40,000 members with a letter from President Robert Block. President Block cited the positive text4baby evaluation result and AAP promoted the mailing to their members through a message on their Facebook page and in AAP’s SmartBrief. The Academy is requesting that recipients use the tearpads in their practice to enroll their patients, and that they place text4baby tearpads next to check-in desks, put up text4baby flyers, and promote the program through social media networks. In addition to the mailing, AAP has a dedicated page on their website for text4baby and has put the enrollment button on this page and on their healthychildren.org site. One AAP pediatrician, Dr. John C. Duby, explained, “Text4baby is an innovative approach to reaching young mothers during pregnancy and their baby’s first year. The messages are practical, timely, and important. One great thing is that many messages include phone numbers for resources that can be called on the spot.” A special thanks to AAP for their incredible efforts!

1/24/2012- Social Security Administration

We are pleased to welcome the Social Security Administration (SSA) as a text4baby partner! SSA administers some of the most important benefit programs for children and adults in the U.S. The agency pays monthly Social Security benefits to more than four million children. SSA also issues Social Security numbers (SSNs). SSA has posted the text4baby web enrollment button on the agency’s Baby Names webpage, which is one of the highest trafficked webpages on socialsecurity.gov, visited by millions of people every year. In turn, HMHB is adding two SSA messages to the text4baby message content. The first is a reminder for moms to apply for their babies’ SSNs in the hospital after delivery. Children need SSNs for a variety of reasons, including enrollment in public or private health insurance plans and obtaining certain government services. The second will be an alert in May, to coincide with the agency’s Mother’s Day release of the latest annual list of the most popular boys’ and girls’ baby names. Thank you again, SSA!

1/17/2012- The Centers for Disease Control and Prevention

Being that January is National Birth Defects Prevention Month, I wanted to draw attention to this important issue. The National Center on Birth Defects and Developmental Disabilities (NCBDDD) at the Centers for Disease Control and Prevention (CDC) has a host of resources available on this critical topic, which affects one in every 33 babies born in the U.S., at http://www.cdc.gov/ncbddd/birthdefects/index.html. Additionally, we are very grateful for the support that the team at NCBDDD has offered us on content development, as this topic is an important one for our text4baby moms.

1/17/2012- Vivacare

Text4baby partner, Vivacare, has incorporated the text4baby service into the patient education services it provides to OB/GYNs, pediatricians, and family physicians. Vivacare provides medical professionals with the tools to share practical health information in order to advance clinical care and enhance patient satisfaction. Physicians who specialize in women’s health or pediatrics and are enrolled with Vivacare can access a customizable “eHandout” specific to text4baby that can be added to their own practice websites. This text4baby “eHandout” describes the text4baby service and links directly to the text4baby website. You can also view information about text4baby directly on the Vivacare website, where they have incorporated the new text4baby web enrollment buttons as well as information on what topics are covered in the service and how a woman can sign up for the service. Thank you, Vivacare for sharing text4baby through your network of providers!

1/10/2012- The American College of Obstetricians and Gynecologists
We are happy to welcome the American College of Obstetricians and Gynecologists as a new text4baby partner! The College is a founding partner of the National Healthy Mothers, Healthy Babies Coalition and has collaborated with HMHB on critical maternal and child health issues for the last 30 years. Most recently, the College has worked with the text4baby team to provide expert review of the program's content, helping to ensure that messages reflect the latest research. On February 27th, text4baby has been invited to hold a session at the College's 30th Annual Congressional Leadership Conference. We look forward to working with the College and their members to reach more moms about the program! 
1/3/2012- Planned Parenthood
Recently Planned Parenthood tweeted about text4baby to their over 40,000 followers! “What's free, informative and right at your fingertips?#Text4Baby.” They also posted on their Facebook wall which reaches more than 200,000 users, encouraging moms and moms-to-be to sign up for text4baby as well as posting a link to the Baby Pics PSA. Thank you Planned Parenthood for getting the word out about text4baby and for all the work that you do!
12/20/2011- The Centers for Disease Control and Prevention
Virginia’s Health Insurance Program, FAMIS (Family Access to Medical Insurance Security) has already started to employ one of our new digital tools in creative ways! After unveiling their new Facebook page in November, this past Friday FAMIS posted the recently launched text4baby web enrollment button. Concurrently, they included text4baby within the rolling banner highlights on their website. FAMIS has also showcased and included links to the new text4baby TV PSAs Belly to Belly and Baby Pictures on their site. We applaud their efforts and strongly encourage partners to similarly take advantage of our digital and media tools to promote text4baby through your social media community!
12/6/2011- The Preeclampsia Foundation
The Preeclampsia Foundation has been a committed text4baby partner since early 2010. Last month, the Foundation co-hosted a Continuing Medical Education course at Weill Cornell Medical College for over 60 physicians and nurses. At the event, the executive director, Eleni Tsigas, delivered a presentation on the role of patient education in helping to ensure optimal pregnancy outcomes. She discussed the many aspects of low medical literacy and ways to improve provider communication to patients. Text4baby was one of the initiatives featured as a tool providers can use to deliver critical health and safety information to their patients. Text4baby promotional materials, such as tear-off pads were given out to attendees to encourage them to share the program with their patients. The Foundation is also currently working to secure national designation for Preeclampsia Awareness month through an online petition, to bring greater attention to the need for prenatal education to help save maternal and infant lives. Thank you to the Preeclampsia Foundation for sharing in our commitment to deliver health information to pregnant women and new mothers!
11/29/2011- U.S. Department of Housing and Urban Development
Last week, the U.S. Department of Housing and Urban Development (HUD) mailed a letter from the Assistant Secretary for Public and Indian Housing to approximately 4,000 Public Housing Authorities nationwide introducing text4baby as an initiative that is working to ensure the health and well being of children. The letter encouraged the PHAs to post the text4baby flyer included in the mailing and share other text4baby materials throughout their communities to spread the word about the service with residents of HUD assisted housing. The Department is joining other government agencies, such the White House Office of Science and Technology Policy and the Department of Health and Human Services, in supporting and promoting text4baby.
11/22/2011- Spirit of Women
Spirit of Women is a network of hospitals and healthcare providers across the United States that seek to offer the highest standards of excellence in women’s health, education, and community outreach. Participating hospitals focus on the power of women as healthcare consumers, the positive influence of having actively engaged physicians and nurses, strong community support and grassroots promotion. On a November 2 webinar, Spirit of Women launched a new initiative to promote the health of mothers and mothers-to-be. This new obstetrical platform will aid member hospitals by offering programs tailored for couples, mothers and babies. Text4baby was invited on the webinar to present to more than 60 participating hospitals from around the country.  A text4baby promotional tip sheet has been designed to share with each of the hospitals in the network. If you are interested in more information about Spirit of Women’s OB Platform, please contact them directly at This email address is being protected from spambots. You need JavaScript enabled to view it..
9/13/2011- Genetic Alliance

In honor of Newborn Screening Awareness Month, text4baby Outreach Partner, Genetic Alliance, recently launched a Health Resources and Services Administration, HHS funded, newborn screening website, www.BabysFirstTest.org. The website is an objective resource for expecting and new parents to learn about newborn screening and is a place for families and health professionals to share their questions and experiences. Baby's First Test has a central site that brings together stakeholders and provides easy access to newborn screening resources from community groups, government agencies and public organizations. The site also features condition lists, state information, family videos, and a Community Corner section, where visitors can learn about reliable sources of information pertaining to maternal and child health, including text4baby. Thank you to Genetic Alliance for promoting text4baby through your website! 

9/6/2011- HIMSS Electronic Health Record Association

Today, the EHR Association issued a press release about its partnership with text4baby. In the press release Mark Segal, EHR Association past chair and member of the EHR Association Executive Committee said, "We’re pleased to support this initiative and encourage our members to offer their customers the option to add the text4baby link to their patient information printouts, appointment reminders, and other features of their EHR systems."  He also remarked, “We believe we can have a real impact with the thousands of clinicians and providers supported by our members and the tens of thousands of patients they serve. To read the full press release, click here.

8/30/2011- National Institute for Health Care Management

Last week, the National Institute for Health Care Management (NIHCM) Foundation released a two-page fact sheet on text4baby as a part of its Promising Practices in Maternal and Child Health program.  NIHCM Foundation’s Promising Practices in Maternal and Child Health recognizes emerging and promising programs or policies in maternal and child health (MCH), promotes program replication and new collaborations, and creates a dedicated space where health plans and other MCH leaders can share their success stories with peers. The fact sheet on text4baby, entitled “Partnering to Promote Healthy Babies,” provides an overview of the public-private partnerships that “are the driving force for the success and uniqueness of the text4baby service” and provides concrete examples of how health plans have played an important role in text4baby promotion and enrollment. The fact sheet also discusses text4baby’s plans for evaluation and expansion, as well as opportunities for becoming an Outreach Partner. To read the full fact sheet, click here. Additional resources on maternal, child and adolescent health issues are available on NIHCM Foundation’s website, www.nihcm.org. Thank you to NIHCM Foundation for including text4baby as a part of its Promising Practices in Maternal and Child Health program and for helping to spread the word about the service. 

8/16/2011- Federally Qualified Health Centers

Our FQHC partners recently completed a short satisfaction survey related to their experience with text4baby, promotional strategies, and suggestions for future enhancements. We received responses from forty percent (17) of the 52 FQHC’s that were sent emails, reflecting national diversity including the following states: CT, DE, HI, KS, IL, MO, NE, TX, VA, WA, WV, WI.  We are happy to report that overall the feedback from the respondents was positive!  Approximately 94% said that their experience with text4baby so far has been “Excellent” or “Very good”. We are also pleased to see so many text4baby promotional resources being utilized, with 98% of respondents placing posters throughout the clinics, and 88% of respondents distributing materials during patient visits. The most recommended enhancements to the service include reminders for pre-natal visits, post-partum visits, well baby visits and immunizations. We are looking at new ways to bolster our support for our FQHC partners and we appreciate the feedback which helps us to improve our service. We want to say a big thank you to our FQHC Partners!

7/5/2011- H.J. Heinz Company

The H.J. Heinz Company recently promoted text4baby by including information about the service in “Benefit News”, a newsletter that reaches approximately 2,000 salaried employees. Additionally, the company provided HR Managers and Volunteer Culture of Health Leaders (employee volunteers that serve as health and wellness champions) with information about text4baby so that they can speak about the service to interested employees. To further publicize the service, Heinz supplied its factories with English and Spanish text4baby tearpads and posters. In its promotion of text4baby the company made sure to highlight the fact that the service is available in Spanish since approximately 20%-30% of its employee population is Spanish speaking. Thank you H.J. Heinz for getting the word out about text4baby to your employees!

6/14/2011- APHA Latino Caucus for Public Health

Text4baby partner, the APHA Latino Caucus for Public Health, represents and provides advocacy for the health interests of the Hispanic/Latino community, within and outside the American Public Health Association. The Caucus actively promotes text4baby in the Latino community by putting advertisements on its member website, including information about the service in its executive leadership email communication, and most recently, by sharing text4baby fliers with community partners that serve Hispanics —such as the Proyecto Salud Clinic in Montgomery County, Maryland. Thank you APHA Latino Caucus and Proyecto Salud for helping to get the word out to Hispanic/Latina moms about text4baby!

5/17/2011- Association of Maternal & Child Health Programs, the National Association of County and City Health Officials, and the National Healthy Start Association

We are grateful to text4baby State Enrollment Contest Sponsors for actively promoting the contest to their members.  Already, the Association of Maternal and Child Health Programs (AMCHP), the National Association of County and City Health Officials (NACCHO), and the National Healthy Start Association (NHSA) have hosted or set up webinars for their membership, allowing for the sharing of best practices. In addition, the Washington and Utah State Departments of Health, the Illinois Maternal and Child Health Coalition, and Goodwin Community Health in New Hampshire issued press releases about their involvement in the contest. In the press release from the Utah Department of Health, Executive Director Dr. David Patton noted: “Our Department is excited to join forces with the text4baby initiative. Sending expectant and new moms health-related texts is simple and inexpensive, and enables us to reach tens of thousands of woman and directly impact their health and that of their babies."

5/10/2011- Corporate Voices for Working Families

Text4baby partner, Corporate Voices, recently published an online workplace lactation toolkit to help employers establish successful workplace lactation programs and comply with new provisions of the Fair Labor Standards Act passed into law with health care reform. Corporate Voices recognizes text4baby as a key infant health resource by including text4baby in the “multimedia resources” section of the toolkit. Thank you Corporate Voices for helping to promote text4baby!

5/3/2011- Harris, Rothenberg International, Inc.

Text4baby partner, Harris, Rothenberg International, Inc (HRI), offers employer and employee assistance programs, work/life services, executive coaching, training, organizational development, consulting, and web development to its clients. The company promotes text4baby by putting advertisements on its member website under the Child Care/Parenting section, including information about the service in its quarterly client email communication from the Chief Operating Officer, and discussing text4baby with clients. Thank you HRI for helping to get the word out about text4baby!

4/12/2011- Postpartum Support International

Text4baby's partner, Postpartum Support International (PSI), whose mission is to "promote awareness, prevention and treatment of mental health issues related to childbearing in every country worldwide," recently included an article about text4baby in its newsletter. The article stated, "PSI is proud to be a Text4baby and Text4bebe partner and so glad to share that the service is available in English and Spanish. Many of the women who call our PSI Warmline tell us that they don't have access to the internet, and have found our 1-800-944-4PPD begin_of_the_skype_highlighting 1-800-944-4PPD end_of_the_skype_highlighting through text4baby." The PSI Warmline is a toll-free telephone number that anyone can call to get basic information and resources on mental health. Thank you to PSI for including information about text4baby in your newsletter.

1/25/11- Genetic Alliance

The Genetic Alliance has been promoting text4baby to their members. This past summer, the Alliance invited Judy Meehan, CEO of Healthy Mothers, Healthy Babies, to speak at their annual meeting in Washington, DC. Most recently, the  Alliance featured text4baby on their homepage in their Meet Your Neighbors section. Check it out under National Healthy Mothers, Healthy Babies Coalition!

12/21/10- American Academy of Pediatric Dentistry

Last Friday, the American Academy of Pediatric Dentistry (AAPD) announced their partnership with text4baby. They issued a press release through PR Newswire, which received significant media pickup. “The American Academy of Pediatric Dentistry is proud to partner with text4baby on such a mission-critical program,” stated AAPD CEO Dr. John S. Rutkauskas. “As the leader in representing the oral health interests of children, our members serve as primary care providers for millions of infants, children, adolescents and patients with special health care needs, and the nature of the text4baby messages are in direct alignment with the vision of AAPD, particularly with our ‘Get it Done in Year One’ campaign.” Welcome AAPD! We are thrilled to have you on board! Read the press release.

12/7/10- National Council of La Raza

The National Council of La Raza (NCLR), the largest national Hispanic civil rights and advocacy organization in the US, is a text4baby outreach partner. NCLR has disseminated text4baby information to their affiliated community-based organizations by region through their Affiliate Member Services publication, E-Digest. NCLR also included a piece in their November 2010 e-newsletter, Entre Nosotros, distributed to all NCLR Affiliates. Thank you for your efforts!

11/23/2010- Omnia Education

Text4baby partner, Omnia Education, has been promoting text4baby to their provider audience. The organization conducts Continuing Medical Education (CME) conferences with an exclusive focus on women's healthcare issues. Omnia included text4baby promotion in their emails blasts to healthcare professionals and tracked 3,813 opens on emails! They added text4baby flyers in English and Spanish to the registration desks of all of their live meetings, viewed by 5,276 providers nationwide. In addition, during one of their live meetings, the Southwest Fertility Forum (SFF) program, they placed a special advertisement inside the program, viewed by reproductive endocrinology/fertility specialists.

7/27/2010- WHYHunger

WhyHunger, who manages the National Hunger Clearinghouse, promoted text4baby in their latest national newsletter, the Clearinghouse Connection, sent to 1,400 Emergency Food Providers. The National Hunger Clearinghouse also operates the National Hunger Hotline, 1-866-3 HUNGRY begin_of_the_skype_highlighting 1-866-3 HUNGRY end_of_the_skype_highlighting, which connects people to emergency food resources in their community. The hotline is included in the text4baby service, and the Clearinghouse reports that between 2 and 3% of callers this past quarter have called the hotline number throught text4baby!

5/24/2010-Corproate Voices for Working Families

Corporate Voices for Working Families (a national membership organization representing the private sector on public and corporate policy issues involving working families) included an article about text4baby in a recent Weekly Update that reaches 300 members, including representatives from 45 Fortune 500 companies. Corporate Voices is also planning to add text4baby information to their website and blog.

5/18/2010- The National Diabetes Education Program

The National Diabetes Education Program (NDEP), a program of the National Institute of Diabetes and Digestive and Kidney Diseases at the National Institutes of Health and a text4baby partner, launched a new web section on gestational diabetes this month that includes the text4baby web button on every page!

5/11/2010- Preeclampsia Foundation

The Preeclampsia Foundation is utilizing "The Promise Walk for Preeclampsia" to encourage expectant mothers to use text4baby as a vital educational tool. The Promise Walks, held in 22 locations nationwide, begin every May in conjunction with Preeclampsia Awareness Month. The Promise Walks bring together diverse communities to improve patient and public awareness of a serious condition that sometimes occurs during pregnancy and can affect both the mother and the baby’s health.  Causing high blood pressure and high protein levels, untreated preeclampsia can be fatal for the mother and/or the baby and can lead to long-term health problems.  Text4baby posters will be displayed along the Promise Walk as a key component in the drive to enhance patient education and improve health outcomes. For more information, please visit www.promisewalk.org.

4/13/2010- Alere Women’s and Children’s Health

Alere Women’s and Children’s Health has developed innovative strategies for marketing the text4baby service to the 100,000 maternity participants they touch in a given year. During a participant’s initial maternity assessment, nurses discuss text4baby with the participants over the phone. When a participant completes enrollment for the program, she is transferred to a recorded message to hear details about text4baby. You can hear the recorded message by dialing 1-800-343-6311 begin_of_the_skype_highlighting 1-800-343-6311 end_of_the_skype_highlighting. When you hear the Alere greeting press 1, then enter extension 14959#. Alere is also in the process of adding text4baby information to their welcome letter for their maternity program enrollees. What’s more, Alere is adding the text4baby artwork to their external participant website with details on how to enroll in text4baby.

3/30/2010 – National Crittenton Foundation

The National Crittenton Foundation invited HMHB staff to discuss text4baby during the launch of their new campaign, Young Mothers @ the Margin in Washington, DC. Over 34 Crittenton agency and program representatives from 21 states attended. Following the event, one of the speakers at the launch event posted a blog about text4baby. National Crittenton Foundation’s support means reaching more providers who can take text4baby back to their communities.

2/23/2010- National Association of County and City Health Officials

Following the national launch of text4baby on February 4, National Association of County and City Health Officials (NACCHO) issued a press release, which they disseminated to members of their maternal and child health listserv. They featured text4baby in the February issue of Public Health Dispatch, NACCHO’s monthly newsletter, and customized text4baby resources for their members.

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