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M2Moms® Supports Nation’s #1 Mobile Health Service


FOR IMMEDIATE RELEASE


PR Contact:
Rachel Griffith
National Healthy Mothers, Healthy Babies Coalition
703-797-1945
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M2Moms® – The Marketing to Moms Conference - Supports Nation’s #1 Mobile Health Service
Text4baby is the highlighted nonprofit of the Marketing 2 Moms Conference.


WASHINGTON (October 9, 2013) – M2Moms®, the world’s premier conference that highlights innovative marketing practices to reach moms, has named text4baby its 2013 highlighted nonprofit. M2Moms® will feature text4baby in conference materials and on a panel on October 22 at the Hard Rock Hotel in Chicago. 
 

Text4baby is a free service of the National Healthy Mothers, Health Babies Coalition, in collaboration with Founding Sponsor Johnson & Johnson and founding sponsors Voxiva, The Wireless Foundation and Grey Healthcare Group. Women who text BABY (or BEBE for Spanish) to 511411 receive three free text messages a week, personalized to their due date or their baby's birth date, through pregnancy and up until the baby’s first birthday. The messages address topics such as immunization, nutrition, developmental milestones and safe sleep.
 

As the highlighted nonprofit of the conference, text4baby will be promoted in conference materials, on the official M2Moms® conference website and through a pre-conference panel. The panel session will feature Tamara Grider, Director of Marketing and Communications for Text4baby; Susan Can, Vice President of Corporate Equity for Johnson & Johnson; and Sheila Sanders, Senior Outreach & Education Coordinator for EverThrive Illinois, a local text4baby partner. Panelists will discuss text4baby’s successful public-private partnership model, why text messaging is an effective vehicle to reach mothers and the unique ways local organizations educate moms about the service.
 

“We are proud to be the highlighted nonprofit organization for the M2Moms® conference,” said Sarah Ingersoll, director of text4baby. “Text4baby’s success in reaching expecting and new moms with free, critical health and safety information will provide for an interesting panel discussion for our conference peers.”
 

Since 2005, M2Moms® has brought together thousands of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service companies. The M2Moms® program features keynotes, general sessions, workshops, receptions and special events, including the text4baby pre-conference panel.
 

For more information on text4baby, visit text4baby.org and for more information on M2Moms®, visit m2moms.com.
 

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About text4baby
Text4baby is the nation’s only free mobile information service designed to promote maternal and child health through text messaging. A free program of the nonprofit National Healthy Mothers, Healthy Babies Coalition (HMHB), the Founding Sponsor is Johnson & Johnson. Founding partners include Voxiva, The Wireless Foundation, and Grey Healthcare Group. A special thanks goes to the carriers who support text4baby so the service can be free to the end users: Alltel, Assurance Wireless, AT&T, Bluegrass Cellular, Boost Mobile, Cellcom, Cincinnati Bell, Cricket, MetroPCS, n-Telos, Nex-Tech Wireless, Sprint Nextel, T-Mobile, TracFone, U.S. Cellular, Verizon Wireless and Virgin Mobile U.S.A. Text4baby’s public-private partnership also includes over 1000 national, state and local organizations including the American Academy of Pediatrics, American College of Obstetricians and Gynecologists, and Centers for Disease Control and Prevention. Women who text "BABY" (or “BEBE” for Spanish) to 511411 receive three free text messages a week, timed to their due date or their baby's birth date, through pregnancy and up until the baby’s first birthday. The messages address topics such as immunization, nutrition, birth defect prevention, and safe sleep. Text4baby is the largest national mobile health initiative reaching over 630,000 moms since launch in 2010. To learn more, please visit text4baby.org.