Text4baby Radio PSAs
Text4baby is pleased to announce the release of two radio Public Service Announcements (PSAs) in English and Spanish. The Spanish PSA was produced in partnership with the National Council of La Raza, the largest national Hispanic civil rights and advocacy organization in the United States. These 60-second radio PSAs are a great way to get the message out to more mothers about text4baby and how to sign up.
You can listen to and share the following radio PSAs by visiting our download center.
• English: "I Am Pregnant"
• Spanish: "Family Dinner"
Using the Radio PSAs in Your Community
Use these PSAs as part of your enrollment efforts by encouraging your local radio stations to play them. Since you are doing such important work and know your communities so well, you are in the best position to influence radio stations to play the PSAs. You can find a distribution list of all the radio stations where the PSA was sent on our download center so you can follow up with the stations who received the PSAs and encourage them to add the PSAs into their rotations. You can also download the PSAs and reach out to additional radio stations in your area to get the PSAs played.
Please keep in mind these advertisements are “evergreen,” which means they are not dated and thus can be promoted at any time.
Below are more resources to assist you in your efforts to undertake a local radio PSA campaign: