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Health Plans - Best Practices

 

 

  • Email This email address is being protected from spambots. You need JavaScript enabled to view it. with your health plan partner activities that led to successful Text4baby enrollment.

Health Plans - Text4baby Basics

According to the Census Bureau, 62% of women who have had a baby in the last year are in the labor force, and approximately 59% of all women in the United States receive their health insurance either through their own employer or their spouse’s employer. Pregnancy is the largest single direct expense for many employers and a leading cause of turnover. Insurers including Aetna, UnitedHealthcare, AMERIGROUP, CIGNA, and many others have recognized text4baby's value in reinforcing key health messages with the ultimate goal of reducing poor health outcomes.

(Download a PDF version of this list here)

  1. Establish a text4baby Outreach Team with staff from various departments (e.g., wellness & prevention, disease management, maternal and infant health, provider relations, etc.) to identify communication channels where text4baby information can be distributed.
  2. Connect with other text4baby partners in your area and collaborate on hosting community events to engage moms and families.
  3. Tailor the press release template found below and distribute it with your logo and text4baby promotional plans.
  4. Include text4baby information in Medicaid enrollment letters.
  5. Place the text4baby logo, Web Button, and program description on your website.
  6. Post about text4baby on Facebook and Twitter.
  7. Include an article about text4baby with enrollment instructions and program benefits in member and provider newsletters, broadcast emails, and other communications.
  8. Customize text4baby posters, flyers, and tearpads with your company’s logo; then print and distribute to providers in your network. To access design files, email This email address is being protected from spambots. You need JavaScript enabled to view it..
  9. Supply your employer account team with text4baby co-branded promotional materials to share with their employer clients.
  10. Use key holidays and health observations like Mother’s Day, Infant Mortality Awareness Month (September), SIDS Awareness Month (October), and Prematurity Awareness Month (November) to pitch a text4baby story to media contacts (TV, radio, etc.).
General Information
Content
Media Outreach

Spark your creativity by reading about promotional activities that health plan partners have conducted: Health Plan Partner Spotlights.

Check out interesting case studies from health plan partners for activities leading to successful text4baby enrollment.

Healthcare Provider Text4baby Basics

Doctors, nurses, midwives, physician assistants, and other healthcare providers (HCPs) are critical partners in getting their patients enrolled in Text4baby. Major medical associations have committed to promoting Text4baby to their members and physicians and nurses have taken a large role in reviewing Text4baby message content.

 

Healthcare providers are extremely busy. Fortunately, Text4baby helps support their work. Not only is Text4baby 100% free to both the patient and the provider, but given the limited time available for providers to interact with patients, Text4baby is an important tool to reinforce the scientifically-accurate health information that a provider wants to convey to each patient.

General Information
Content
Media Outreach
Provider-specific Factsheets
Promotional Ideas
  • Send an email to your staff announcing your support of Text4baby and letting them know where they can find more information.
  • Put up posters in waiting areas and exam rooms.
  • Place the tearpads next to your check-in/check-out desks and encourage moms to take a sheet.
  • Have nurses and doctors keep a tear-off pad in the exam rooms as a reminder to talk about Text4baby with patients.
  • Tailor the press release template found here and distribute it with information about how Text4baby supports the work you already do to help mothers and infants.
  • Post theText4baby Web Button on your practice website - you'll be able to see how many patients enroll from your page!
  • Add a blurb about Text4baby and why you believe its a good tool to your website for patients.
  • Include information about Text4baby in reminders to patients and other mailings – tearpads are great for this!
  • Post about Text4baby on Facebook and Twitter - be sure to follow us @mytext4baby!
  • Host a “baby shower” in your clinic for pregnant patients and their families and distribute promotional items and information about Text4baby.

Healthcare Provider Best Practices

Share your successful Text4baby promotional activities by emailing This email address is being protected from spambots. You need JavaScript enabled to view it.. 

State Organization Best Practices

 

  • Spark your creativity by reading about promotional activities that other state organizations have conducted: State Partner Spotlights.

 

  • Check out interesting case studies from state organizations for activities leading to successful text4baby enrollment here. 

More Articles ...

  1. State Organization Text4baby Basics
  2. Local Organization Best Practices
  3. Local Organization Text4baby Basics
  4. National Organization Best Practices